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Head & Shoulders Signs Stylist Antonio Rosales as the Brand's First Spokesperson and Ambassador for the U.S. Hispanic Market

9/30/2008

Achieving beautiful hair has never been easier; one of the secrets is in the scalp

CINCINNATI, Sept. 29 /PRNewswire-HISPANIC PR WIRE/ -- Head & Shoulders joins forces with beloved NY stylist Antonio Rosales to offer Hispanic beauty aficionados the secret to beautiful hair by becoming the brand's first stylist and spokesperson devoted to the needs of the growing U.S. Hispanic market.

Rosales' warm charisma and down-to-earth personality make him the ideal addition to the Head & Shoulders family. This fall he will join Head & Shoulders' global stylist Ben Skervin who has served as the only stylist for the brand at the global level.

As part of his new duties, Rosales will also launch a scalp care blog through the revamped Head & Shoulders Spanish website, http://www.amatucabello.com. This blog, new in its category, features topics ranging from seasonal scalp care to new looks and tendencies. Readers will reap the benefits of Rosales' expertise working with everyday people as they are able to interact and ask for advice on specific needs.

"I'm very excited for the opportunity to help more people understand what works for their hair," Rosales stated enthusiastically. "Hair is unique, varying from one individual to the next, but the one thing we know is that to have beautiful hair you need to start with a healthy scalp."

Rosales, voted among the top ten Hispanic hairstylists in the United States by the prestigious Latina Magazine, is well known and loved for providing straight forward hair care and styling. In addition, he has worked with a variety of celebrities.

"We are very happy to have Antonio onboard as we recognize our Hispanic consumers have unique hair care and styling needs. With Antonio's expertise and enchanting charisma we expect to make a lasting connection with our consumers," said Hernan Lopez, assistant brand manager for Head & Shoulders.

Head & Shoulders advanced shampoos start at the source, your scalp, to help you achieve beautiful hair. Head & Shoulders shampoos work together with its conditioners to create a complete hair care system that provides high quality scalp care while not sacrificing the beauty conditioning benefits like the leading cosmetic shampoo.

The proprietary form of zinc pyrithione (ZPT) in Head & Shoulders, effectively increases the coverage of the active ingredient for high quality scalp care and helps to eliminate 100 percent of visible flakes with regular use and helps control scalp sensitivities associated with dandruff such as itchiness, irritation, redness and dryness for beautiful hair.

About P&G Beauty: P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $22 billion in fiscal year 2006/07, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene(R), Olay(R), Head and Shoulders(R), Max Factor(R), Cover Girl(R), DDF(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professionals(R), Christina Aguilera fragrance, Escada(R), Hugo(R), Boss(R) and Lacoste(R) fragrances. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brands.



Source: Hispanic PR Wire


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