BeRuby.com is all about democratizing the web. As the Web has grown and matured, it has become a place where enormous amounts of money are generated by users like you and me. Today, the large and ever growing search and other commercial Internet companies keep all profits. But what about the rest of us? BeRuby changes the old model by putting cash back into your pocket when you use the web. With that thought in mind, the personalized portal BeRuby.com was created and launched last year in Spain, by Internet entrepreneur Nieves Perez and a team of dedicated technologists. This year the site has expanded into new markets including the U.K., Germany and France, and most recently here in the U.S.A., showing once again the international appeal of this very democratic way of thinking about the web.
Simply put, BeRuby.com pays its users cash back for using its page as a starting point for their daily activities on the web, such as searching, shopping, or even just visiting and registering at different sites. BeRuby.com has cash back agreements with various merchants and other sites (identified with rubies) including Skype, WickedCoolStuff.com, Holiday Inn, Hotels.com, the Apple iTunes Store, Jamster, Buy.com, Tickets Now, Best Buy, the Starbucks Store, Legal Sea Foods, Lonely Planet, Fandango, Stub Hub, Air France, Austrian Airlines and many others. Each site is categorized into one of 21 easy-to-use modules on the home page, which can be modified and reorganized by the user as they see fit. For example, the Travel and Transportation category has links to very similar sites, Expedia and Priceline.com (which has a ruby next to it). By choosing to use the site with a ruby next to it, the user can earn cash back from their transaction. On the other hand, if a user just wants to have links to their favorite airlines under that category, they can choose to do that as well by customizing the page. BeRuby.com strongly believes that it should be the users, and not anyone else, who decides what belongs on their personalized start page.
BeRuby.com also offers a novel way for its users to maximize their earning power, by inviting people from their social network to join BeRuby.com. As the "godfather" of their network, they receive one-sixth of the commissions and other earnings generated by their network from their use of the site. In addition, the network effect can generate another sixth from the friends they invite. For example, if a user invites 10 people, and they in turn invite 10 people each, the user will learn lifetime commissions from 100 people. There is no lifetime limit to the amount of earnings that can be generated, and two-thirds of all cash back generated is paid back by BeRuby.com to its users.
The cash back commissions generated on Beruby.com vary with each site visited: for some it is a fixed amount, on others it is dependent on a percentage of a sale. The rubies indicate the maximum value that can be earned at that site. At this point, the money generated by a BeRuby.com user and their network can only be paid to that user via a PayPal transfer. At no point in time is a user obligated to use their windfall on any determined page or place. Users can either cash out and buy that special something immediately, or save up over time. Joe MacFarland, the general manager for the U.S. site, is saving his cash back "rubies" to be able to send his children to college. "I like the long term view of things. This way, I can easily save for a big ticket item, one click at a time."
The web has countless places to go, but only a few places to start. By using BeRuby.com as your starting point to for your daily web activities, you now have the opportunity to get paid to surf the web. Thousands of users worldwide use BeRuby.com, and with the launch of the U.S. site, Americans have the opportunity to join them.
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