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Sami Hayek Debuts Limited-Edition Home Furnishings & Accessories Collection at Target

PR Newswire



MINNEAPOLIS, May 27 /PRNewswire/ -- Target(R) launches Sami Hayek(TM) for Target, an exclusive limited-edition collection, including bedding, decorative accessories, furniture and stationery, beginning this May. Designed with the student in mind, the contemporary collection features products from comforters and sheets to photo frames and notebooks in bold colors and designs. Products provide multiple purposes with minimal packaging that is designed to be reused or recycled, making the items both stylish and practical.

"The Sami Hayek for Target collection arrives just in time for back to college, and provides our guests with vibrant decor and furnishing options that add a hint of surprise," said Gina Sprenger, senior vice president of merchandising, Target. "Anyone who values function and practicality housed in great design will gravitate toward Hayek's product."

Sami Hayek Studio, a young, flexible and multidisciplinary design practice, was established in 2003. Known for blending styles, materials and scales, Hayek's native culture has always been a strong influence and is evident throughout his collection for Target. He has infused the vibrancy of Mexico into his work, where he was exposed to colorful displays everywhere, from the exteriors of people's homes to fruit and vegetables at local farmers markets.

"For me, design is about translating objects into stories and experiences," said Sami Hayek. "My new collection for Target reflects my core design beliefs, which include structure, humor and a commitment to sustainable design."

The collection features hard-working products, perfect for small spaces that simplify life in clever and surprising ways. A photo frame contains extra pull-out storage and a separate area to hold pencils. A desktop media storage system has space in the back of the unit for power cords, keeping desktop clutter at bay.

Bedding includes comforters, sheets, pillows and quilts of bright pinks, grays and chocolate browns paired with different patterns and textures that can easily be mixed and matched. Decorative accessories include photo frames, wall art, lamps, media storage and even a piggy bank. Hayek's furniture collection includes a desk, desk chair, file cabinet and bookshelf. Stationery items like magazine holders, notebooks and letter trays round out the collection.

The concepts of reduce and reuse were core focus areas for Target and Hayek in designing this collection. His products are presented in minimal packaging that is designed to be reused or recycled. For instance, some of the packaging can be made into other objects, such as CD holders and file folders. In addition, the collection of comforters and sheets are packaged in stylish reusable bags.

The collection ranges in price from $0.99 for a mini composition book to $149.99 for an office desk. The Sami Hayek for Target collection is available in stores this May, with select items also available on Target.com.

About Target

Minneapolis-based Target serves guests at 1,613 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs. Target

Web site: http://www.target.com/



Source: PR Newswire


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