HispanicBusiness

SanDisk and Billboard Focus on U.S. Hispanic and Latin American Markets, Recognize Mobile Convergence, Music Portability Trends

MILPITAS, Calif. & NEW YORK--(BUSINESS WIRE-HISPANIC PR WIRE)--April 2, 2008--SanDisk Corporation (NASDAQ: SNDK), the proven leader in flash memory, today announced a sponsorship in association with the Billboard Latin Music Conference and Awards from April 6-10 in Hollywood, Florida. This sponsorship demonstrates SanDisk's commitment to two important marketing initiatives -- increased focus on the U.S. Hispanic and Latin American markets, as well as the company's "Wake Up Your Phone" education campaign. "Wake Up Your Phone" is focused on informing mobile phone users how they can capture their experiences and take their music with them by expanding the storage capacity of their mobile phones.