News Column

Fiesta Broadway: 36 City Blocks of Fun, Music, and . . . Civic Duty?

April 24, 2008

Jeremy Nisen--HispanicBusiness.com

Fiesta Broadway's massive crowds

Nationwide, Cinco de Mayo is a big event.

In Dallas, the Oak Cliff Coalition for the Arts parade is expected to draw about 20,000 people. Reno, Nev.'s annual celebration draws about 100,000. Chicago regularly sees about 400,000 fans celebrating the holiday in Douglas Park. New York City's annual Cinco de Mayo parade usually draws hundreds of thousands of celebrants.

But even those pale in comparison to Los Angeles' 19th annual Fiesta Broadway Cinco De Mayo extravaganza. Endorsed by Mayor Antonio Villaraigosa and the co-sponsored by the city, Fiesta Broadway will kick off Cinco de Mayo holiday a little early. On Sunday, April 27, 36 square city blocks will be filled with an anticipated half-million revelers, drawn by a slew of popular musical acts.

However, the event is not solely dedicated to having a good time--the festival's 2008 theme is "vote for your future/vota para tu futuro"--a non-partisan, Hispanic voter-registration campaign. Participating organizations include Telemundo, the National Association of Latino Elected and Appointed Officials (NALEO), the League of Latin American Citizens (LULAC), Rock The Vote, and the United States Hispanic Leadership Institute (USHLI). They will be staffing voter education booths, passing out fliers, and generally raising awareness in the hopes of inspiring citizens to utilize their influence in determining the next president of the United States.

Musical acts include El Flaco, Tony Dize, Pilar Montenegro, Patrulla 81, A. B. Quintanilla, Kat DeLuna, Cruz Martinez, and Ramon Ayala. The event takes place in downtown Los Angeles. It begins Sunday, April 27, 2008 at 11 a.m. PDT and goes until 6 p.m. For more information, visit fiestabroadway.la.



Source: HispanicBusiness.com (c) 2008. All rights reserved.