HispanicBusiness

Bay Area Libraries Launch Marketing Campaign at Start of National Library Week

Participants in Launch Contest are Eligible to Win Prizes, Including the Chance to be Showcased in Future Advertising

SAN FRANCISCO, April 13 /PRNewswire-HISPANIC PR WIRE/ -- At the start of National Library Week, Bay Area libraries are launching an unprecedented marketing campaign to reintroduce communities to their local libraries. Taking its cue from "Got Milk?" and similar industry image-raising efforts, the Free2 Campaign is designed to raise awareness of the central role libraries play in people's lives and how libraries are meeting increased demand for a new host of services, from Internet access and video games to health care information and dance classes.