News Column

Victoria's Secret Launches Espanol.VictoriasSecret.com

12/4/2008

Spanish-language version of Victoria's Secret E-commerce site to enhance shopping experience for brand's Spanish speaking customers.

NEW YORK, Dec. 2 /PRNewswire-HISPANIC PR WIRE/ -- This Fall Victoria's Secret introduces a Spanish language version of its popular e-commerce website. Customers can access the site directly at Espanol.VictoriasSecret.com or by visiting the English site at victoriassecret.com and clicking the "Espanol" link at the top right corner of the page.
(Photo: http://www.newscom.com/cgi-bin/prnh/20081202/CLTU029 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20020520/CLM001LOGO )

This exciting launch will enhance the shopping experience for the brand's Spanish speaking customers in the US and around the world by allowing her to shop in her own language anywhere, any time, from any place.

"Our Spanish speaking customers are among our most loyal and our research shows this customer group prefers to shop in their own language," said Monica Mitro, Executive Vice President of Public Relations for Victoria's Secret. "This is a wonderful opportunity for Victoria's Secret to better serve an important market."

Aside from allowing the brand to better serve its Spanish-speaking customers, this initiative also provides Victoria's Secret with an opportunity to expand its international customer base. VictoriasSecret.com is currently one of the fastest growing and profitable e-commerce destinations on the Internet, selling to customers in the US and in more than 200 countries worldwide.

Victoria's Secret first launched victoriassecret.com in December 1998. In 1999, Victoria's Secret crashed the web when a record-breaking 1.2 million users logged at once to victoriassecret.com to see the first live webcast of the Victoria's Secret Fashion Show. The 2008 Victoria's Secret Fashion Show, which taped at Fontainebleau Miami Beach, will be broadcast Wednesday, Dec. 3 (10:00-11:00 PM, ET/PT) on the CBS Television Network in the US. The show will also air throughout Latin America following its US broadcast.

About Victoria's Secret:
Victoria's Secret is the leading specialty retailer of lingerie, apparel and beauty products, dominating its field with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE: LTD), its more than 1000 Victoria's Secret Lingerie and Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, any time, from any place.

SOURCE Victoria's Secret



Source: Hispanic PR Wire


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