HispanicBusiness

CHICAGO, Sept. 12 /PRNewswire-USNewswire/ -- A series of mega events in Hispanic communities around the country will showcase the 2007 Heart Health Campaign during September, Cholesterol Awareness Month. The next major Heart Health event in Chicago will be this Saturday and Sunday, September 15-16 between 12:00 and 6:00 pm. The Festival de la Villita will feature this urgent Cholesterol Screening program, which will take place at the Health Supersite at 26th and Kostner in the Little Village neighborhood of Chicago.

The National Alliance for Hispanic Health is in the midst of its 2007 Heart Health Campaign which is bringing life-saving health education information and cholesterol screenings to communities across the nation with a particular focus on four major cities: Chicago, Illinois; Miami, Florida; New York, New York; and Houston, Texas. More than 1,000 people have already had their cholesterol screened and prominent elected officials have participated in screening events, helping to bring the message to their communities.

Thousands of people will participate in Hispanic community events this month where a team of health professionals will be on-hand to provide important information about heart health and provide thousands of free cholesterol screenings on-location.

Community Urgency

According to studies published by the Centers for Disease Control and Prevention (CDC), Hispanics are the group least likely to have been screened for high cholesterol, with between one-third and one-half of all Hispanics not screened within the past 5 years. Of those found to have high cholesterol in clinical research, only half were aware they had high cholesterol. High cholesterol does not have physical symptoms, a fact that makes this campaign's public education and screening events so important.

"The free cholesterol screenings we have brought to communities have saved lives," said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health and author of SALUD -- A Latina's Guide to Total Health. "We have an urgent message, one that has already reached millions of Hispanics through our work this summer and we are committed to doing even more to deliver screening and education as part of Cholesterol Awareness Month."

Important Timing for This Campaign

Cholesterol Awareness Month, which coincides with Hispanic Heritage Month (September 15 - October 15) was designated by the National Institutes of Health's National Heart, Lung, and Blood Institute and provides news media with a unique opportunity to share information about hearth health, including the importance of cholesterol screenings.

The Alliance effort is part of the Alliance's Para un corazon saludable (translation: For a healthy heart), a new educational initiative funded by an educational grant from AstraZeneca aimed at improving awareness and understanding of heart disease risk factors, including high cholesterol, among Hispanics.

As part of the screening and educational campaign, Alliance organizations have been jointly conducting a major four-city survey on health issues to gauge additional community challenges. The results of the survey will be released in November at a meeting of leaders in Hispanic cardiology in Orlando, Florida.

"The more we can understand the health challenges Hispanic communities face the better equipped our doctors and other professionals in the health care system will be to provide appropriate care and advice to our patients," said Jack Lewin, M.D., CEO of the American College of Cardiology.