HispanicBusiness

CHICAGO, May 22 /PRNewswire/ -- Latin Street, the hottest Salsa vehicle for reaching the Chicago Latino Market, launched a series of sponsorships today to put host companies in the winning spotlight.

For nearly a decade, Latin Street has introduced thousands to the vibrancy of Salsa and the Latino culture through major Chicago events 52 weeks a year. These include the Chicago Salsa Festival July 5 through 8, concerts with the Grammy nominated Angel Melendez & the 911 Mambo Orchestra, dances, dance workshops and more than 500 other events at hot spots such as Excalibur, the Park West and the Chicago Theatre.

Latin Street is a perfect way to reach Chicago's rapidly growing Hispanic market estimated at 2 million. Latin Street's audience is predominately female, between the ages of 25 - 49, better educated and with a higher disposable income. Latin Street also reaches those 18-24 who frequent Latin Rock concerts.

Sponsors benefit annually from a Hispanic radio reach of more than 3 million, with tag rights, a print ad reach of 2.2 million, a billboard reach of 500,000, a website reach of 60 million and an E-mail blast opportunity to more than 1 million.

Opportunities for sponsors include category exclusivity, performance rights, account development, rights to approved 35,000 person mailings, VIP hospitality rights, pass through rights, first right of refusal, right to marks, naming rights, survey rights, print collateral rights, cable television rights and speaking rights.

What companies should consider sponsorships? Companies launching a brand, trying to change a brand or enhance it would benefit greatly. Companies who wish to showcase a new product, increase sales, do sampling of a product, increase or enhance brand awareness and increase trial would also reap rewards from Latin Street sponsorships.

Latin Street was incorporated in 1998 by Lisa "La Boriqua" to share the beauty of the Latin culture through music and dance to thousands of patrons in Chicago. Together, she and dance partner/husband, Andres Meneses, have taught the art and developed this opportunity to its current level over two decades. Latin Street