HispanicBusiness

--> Hispanic America’s #1 morning show



Miami, FL--(HISPANIC PR WIRE)--April 26, 2007--The Univision Television Network today announced its plans to celebrate the 10th anniversary of “Despierta América” (Wake Up America), the longest-running and most successful weekday morning show on Spanish-language television. To commemorate this important milestone, “Despierta América” will feature a weeklong celebration beginning April 30th with highlights from the show’s history, celebrity visits and musical performances by some of the biggest Latin stars. The show will be broadcast during the regularly scheduled time period, 7 am -10 am ET/PT.

Throughout the 10th anniversary week, the show’s beloved hosts - Fernando Arau, Ana María Canseco, Raúl González, Karla Martinez, Neida Sandoval and Cosita, one of the most famous dogs on television - will re-live the show’s funniest moments, celebrate highlights of the most memorable guest appearances, including America’s favorite novela and movie actors, and enjoy the return of Univision personalities to the show.

The celebration will also feature musical performances by mega-superstars, including Laura Flores, Patrulla 81, Don Omar, Hector El Father, and Elvis Crespo, who will be performing his latest hit La Foto se me Borro.

“We are thrilled to be celebrating this significant event,” said Alina Falcón, Univision’s Executive Vice President and Operating Manager. “As America’s leading Spanish-language morning show, ‘Despierta América’ has a long history and strong connection with Hispanics and our viewers have come to rely on us for their news, information, and great entertainment to start out the day.”

Since its debut in 1997, “Despierta América” has become an important platform for popular personalities, sports figures, Hollywood artists, and members of Congress and government officials in the Hispanic community. Today, “Despierta América” reaches more than 6 million viewers every week who tune in for its unique blend of humor and the latest national news and weather, cooking ideas, fashion tips, special guests, and entertainment highlights.

The show’s enormous popularity has translated into impressive ratings. “Despierta América” has a higher Hispanic viewership than ABC’s “Good Morning America,” NBC’s “Today Show,” CBS’s “The Early Show,” and Telemundo’s “Cada Día” combined. On average, it delivers 95% more Adult 18-34 viewers and 33% more Adults 18-49 viewers than the combined viewership of ABC, NBC, CBS and Telemundo. “Despierta América” is also the #1 morning show in Los Angeles, Miami, Houston, Phoenix, and Fresno among all Adults 18-34 viewers, that’s all Adults, not just Hispanics. It is also the #1 morning show among all Adults 18-49 viewers, regardless of language, in Los Angeles (tied with GMA and KABC), Phoenix, and Fresno.

The show’s hosts are an integral part of the program and its success. Fernando, Raúl, Ana María, and Karla delight viewers with their lively discussions, humorous sports segment, character impersonations, and showbiz segments. And throughout the broadcast, Neida reports on the day’s most important headlines and breaking stories. “Despierta América” also boasts one of the most famous dogs on television, Cosita, who has captured the hearts of millions of viewers.

Source: Nielsen Media Research, NHTI M-F 7a-10a. Nielsen Station Index, February 2007 Sweep, Live Plus.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit http://www.univision.net.

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