--> San Francisco, CA--(HISPANIC PR WIRE)--April 19, 2007--Chicago Title Insurance Company, one of the nation’s leading providers of title insurance and escrow services, today launched “Mi Casa”, a bilingual English and Spanish-language website providing information on real estate, title insurance, and the home buying process for Hispanic consumers in California. The easy-to-use website can be found at http://www.micasaenca.com or http://www.myhomeinca.com.
The “Mi Casa” website offers a First Time Homebuyers Guide that includes information on understanding credit and title, and helpful tips for buying and selling a home. In addition to the guide, consumers can access a real estate glossary to better understand industry terms and phrases. Most importantly, consumers can find branch locations that have bilingual Spanish and English-speaking staff under the Location section of the website.
“In-language websites and materials are an essential component to Chicago Title’s greater multicultural marketing strategy to close the home-ownership gap for Latinos, Asians and African-Americans. As part of our commitment to improve our services, provide education to the home buying community and meet the in-language needs of our customers, we are proud to launch the ‘Mi Casa’ website,” said Pablo Wong, Senior Vice President of Market Development for Chicago Title Insurance Company.
The 2005 American Community Survey data shows that 46.9 percent of Latinos in California are homeowners compared to the national Hispanic home-ownership rate of 49.5 percent (U.S. Census Bureau 2006). Spanish is the second most spoken language in California other than English at home, used by 26 percent of the population according to the 2000 U.S. Census.
In Fannie Mae’s 2003 National Housing Survey, 69 percent of adults from all backgrounds had answered questions on home buying and borrowing accurately. In comparison, 64 percent of English-speaking Hispanics and 44 percent of Spanish speakers answered correctly.
“The real estate industry has noticed the importance of reaching out to the Latino market. Today’s “Mi Casa” website launch affirms that the real estate industry and companies like Chicago Title Insurance Company are committed to providing more resources and education to Latino communities,” said Robert Aldana, host of television and radio’s “Let’s Talk Real Estate” and Spanish radio show, “Hablando de Casas”.
“Multicultural homebuyers, many of whom are immigrants, account for more than half of today’s household growth in the U.S.,” said Rossana Peniche, Bay Area Multicultural Marketing Manager for Chicago Title. “Because Chicago Title focuses heavily in education, it’s important for us to provide sufficient information about home buying online for everyone, including non-English speakers or those who prefer to receive their information in their native language.”
About Chicago National Title Insurance Company
Chicago Title Insurance Company is one of five of Fidelity National Financial’s leading title insurance underwriters – including Fidelity National Title, Ticor Title, Security Union Title and Alamo Title – that issue approximately 29 percent of all title insurance policies in the United States. Through its direct operations and agencies, FNF provides title insurance in 49 states, the District of Columbia, Guam, Mexico, Puerto Rico, the U.S. Virgin Islands and Canada. The Company also provides flood insurance, personal lines insurance and home warranty insurance through its specialty insurance subsidiaries. In addition, FNF is a leading provider of outsourced claims management services to corporate and public sector entities through its minority-owned subsidiary, Sedgwick CMS Holdings, Inc. More information about FNF can be found http://www.fnf.com.
Most Popular Stories
- SEO Traffic Lab Celebrate Wins at Digital Marketing Event 'Internet World 2013' in London
- Social Media Initiatives Should Follow Customers' Lead
- Apple CEO: Offshore Units Not a 'Tax Gimmick'
- U.S. Senate Accuses Apple of Large-scale Tax Avoidance
- UTEP Water Recycling Project Wins Venture Titles
- Marketo Makes a Mint in IPO: Stock Shoots Up More than 50 Percent
- Bieber Booed at Billboard Awards
- Crude Oil Up, Gasoline Down
- Austin Startup Compare Metrics Raises $3.5 Million for Expansion
- Why So Many Top 'Car Guys' Are Actually Women