News Column

Media Report: Top Hispanic Advertisers, 2007

December 2007, HISPANIC BUSINESS Magazine
Print and television media still lead online spending among top advertisers.
Print and television media still lead online spending among top advertisers.

Parent Company ----- $ July 2006-June 2007

1. BROADCASTING MEDIA PARTNERS INC -- $210,018,960
2. PROCTER & GAMBLE CO -- $173,541,141
3. LEXICON MARKETING CORP -- $146,294,697
4. AT&T INC -- $107,557,434
5. GENERAL MOTORS CORP -- $102,041,403
6. US GOVERNMENT -- $98,607,400
7. MCDONALDS CORP -- $94,198,981
8. SEARS HOLDINGS CORP -- $86,206,062
9. FORD MOTOR CO -- $85,722,610
10. JOHNSON & JOHNSON -- $82,264,852
11. VERIZON COMMUNICATIONS INC -- $82,099,469
12. TOYOTA MOTOR CORP -- $81,813,323
13. CERBERUS CAPITAL MANAGEMENT LP -- $67,120,211
14. WALT DISNEY CO -- $64,640,205
15. WAL-MART STORES INC -- $64,154,285
16. PEPSICO INC -- $52,561,259
17. NISSAN MOTOR CO LTD -- $49,357,022
18. LOREAL SA -- $47,772,275
19. ALLSTATE CORP -- $47,392,135
20. SPRINT NEXTEL CORP -- $44,505,217
21. YUM! BRANDS INC -- $42,943,267
22. JC PENNEY CO INC -- $42,902,943
23. UNILEVER -- $42,741,296
24. HOME DEPOT INC -- $42,360,859
25. DEUTSCHE TELEKOM AG -- $42,087,748
26. VIGNETTE PARENT -- $39,450,672
27. SABMILLER PLC -- $39,287,460
28. EARTHLINK INC -- $38,995,497
29. FORD MOTOR CO-DA -- $38,892,137
30. COCA-COLA CO -- $37,794,723
31. HYUNDAI MOTOR CO -- $37,778,073
32. TELEVISA SA DE CV -- $37,006,447
33. MACYS INC -- $36,400,774
34. ANHEUSER-BUSCH COS INC -- $36,148,651
35. LOWES COS INC -- $35,822,343
36. KRAFT FOODS INC -- $34,286,613
37. GENERAL MOTORS CORP-DA -- $34,248,657
38. HONDA MOTOR CO LTD -- $31,936,978
39. TIME WARNER INC -- $31,854,313
40. ECHOSTAR COMMUNICATIONS CORP -- $31,662,012
41. NESTLE SA -- $31,096,503
42. GENERAL ELECTRIC CO -- $30,572,892
43. CLOROX CO -- $30,274,682
44. CISNEROS GROUP OF COS -- $29,793,068
45. TARGET CORP -- $26,620,185
46. WEINSTEIN CO LLC -- $26,391,888
47. EMI GROUP PLC -- $25,013,855
48. TPG CAPITAL LP -- $24,935,500
49. BALLY TOTAL FITNESS HOLDING CORP -- $24,789,742
50. USA MARKETING SVC CORP -- $24,582,017
51. WENDYS INTL INC -- $24,211,937
52. CONSOLIDATED CREDIT CNSLNG SVCS INC -- $23,648,866
53. MOLSON COORS BREWING CO -- $23,611,426
54. ASTRAZENECA PLC -- $23,452,612
55. STATE FARM MUTUAL AUTOMOBILE INS CO -- $23,390,778
56. WESTERN UNION CO -- $23,331,356
57. VISA INTL -- $23,033,526
58. SC JOHNSON & SON INC -- $22,368,038
59. KELLOGG CO -- $22,127,817
60. GUTHY-RENKER CORP -- $21,425,011
61. KIA MOTORS CORP -- $21,268,041
62. NATL AMUSEMENTS INC -- $21,087,704
63. PLATINUM EQUITY LLC -- $20,797,274
64. DOMINOS PIZZA INC -- $20,641,454
65. WYETH -- $19,982,347
66. TOYOTA MOTOR CORP-DA -- $19,982,249
67. SONY CORP -- $19,281,273
68. SOUTHWEST AIRLINES CO -- $18,442,113
69. DOCTORS ASSOC INC -- $17,500,676
70. NEWS CORP -- $17,001,663
71. DIRECTV GROUP INC -- $16,960,268
72. ROOMS TO GO INC -- $16,533,181
73. JPMORGAN CHASE & CO -- $16,391,722
74. COLGATE-PALMOLIVE CO -- $16,053,842
75. WASHINGTON MUTUAL INC -- $15,621,957
76. COMERCIO MAS SA DE CV -- $15,522,575
77. AMERICAN CANCER SOCIETY INC -- $15,271,540
78. HEINEKEN NV -- $15,101,795
79. STICHTING INBEV -- $14,906,670
80. WALGREEN CO -- $13,824,002
81. CALIFORNIA, STATE OF -- $13,777,531
82. GOYA FOODS INC -- $13,182,492
83. COLLECTIVE BRANDS INC -- $12,982,574
84. JACK IN THE BOX INC -- $12,587,007
85. MARS INC -- $12,430,612
86. HOLY LAND CHRISTIAN MISSION -- $12,348,313
87. CIRCUIT CITY STORES INC -- $12,194,423
88. BERKSHIRE HATHAWAY INC -- $11,748,957
89. SAFEWAY INC -- $11,697,127
90. MAZDA MOTOR CORP -- $11,686,062
91. KIMBERLY-CLARK CORP -- $11,521,093
92. LES INC -- $11,391,169
93. SUPERVALU INC -- $11,352,157
94. AUTONATION INC -- $11,281,173
95. AUTOZONE INC -- $11,215,855
96. SONIC CORP -- $11,172,160
97. MASTERCARD INC -- $11,163,465
98. GLAXOSMITHKLINE PLC -- $11,137,826
99. BEST BUY CO INC -- $11,038,771
100. H&R BLOCK INC -- $11,004,479

Source: Nielsen Monitor-Plus
COPYRIGHT 2007 by Nielsen Company

METHODOLOGY
The figures for the Media Markets Report were compiled by the staff of HispanTelligence, the research arm of Hispanic Business Inc. DMA estimates are based on information supplied by representatives from Spanish-language TV, radio, and print outlets. National totals are based on input from TNS Media Intelligence, advertisers, media industry experts, advertising agencies, and public records. Current year figures may not be directly comparable to previous year figures due to additional input from data sources.


For more of Hispanic Business' signature lists, please see the Ranking Channel



Source: HISPANIC BUSINESS Magazine and Hispanicbusiness.com, Copyright (c) 2007 All Rights Reserved.


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