HispanicBusiness

--> New cable channel premiering on Comcast offers vast film selection from current Hits to Classics

Miami, FL--(HISPANIC PR WIRE - BUSINESS WIRE)--September 6, 2006--Venevision International -- a member of the Cisneros Group of Companies and the largest Spanish-language film distributor and producer in the world today announced that its VeneMovies channel has launched on Comcast cable systems. VeneMovies is the first full-featured Spanish-language film channel ever offered in the U.S.

The new 24-hour, commercial-free, cable channel is the first movie channel aimed at fully serving the needs of the more than 40 million Hispanics living in the U.S. Beginning today, Comcast will add VeneMovies to its CableLatino Hispanic programming package. Comcast currently offers the CableLatino Hispanic programming package in more than 15 markets across the country, including Miami, the San Francisco Bay area, central California, Boston, Chicago, Philadelphia, central and northern New Jersey and Albuquerque.

VeneMovies will - for the first time ever -- offer these and other viewers across America the best in modern, contemporary and originally-produced Spanish-language entertainment including award-winning films from Mexico, Colombia, Peru, Chile, Venezuela, Spain and the rest of the Spanish-speaking world. The target audience is U.S.-Hispanic households, both Spanish dominant and bi-cultural, as well as all lovers of great independent film. VeneMovies will add English subtitles for all of its movies in the coming weeks as well as 20 hours of video-on-demand programming a month to the Comcast ON DEMAND en espanol service.

U.S. Hispanics are already voracious consumers of film entertainment. This fastest-growing U.S. consumer market eagerly attends film openings (17% of all tickets sold) and watches more movies, DVDs and rental movies per year than any other segment of the U.S. population.

"The Cisneros Group sees VeneMovies as another new opportunity that will benefit from the Group's extensive experience in serving the needs of the Hispanic consumer and leveraging our diverse media assets. Supported by our Venevision International subsidiary, the leading and most diversified entertainment company in the Hispanic market, VeneMovies will benefit from its association with what has become a powerful media conglomerate," said Gustavo Cisneros, Chairman of the Cisneros Group. "This is also another example of the revolution taking place in American culture and business that reflects the growing importance of the U.S.-Hispanic market and our deep commitment and involvement in its growth," Mr. Cisneros said.

"We are pleased and excited to be joining forces with Comcast, the nation's leading provider of cable entertainment, to launch a channel that supports and promotes the Latin film industry," said Luis Villanueva, President & CEO of Venevision International. "We see VeneMovies as a prime destination for all movie lovers and a window for Latino film talent to show their exciting new work," he said. "Ourslogan: "Enjoy It With Pride" reflects our commitment to showcasing to U.S. viewers the power and artistic excellence of the world of Spanish-language film," Mr. Villanueva said. "The channel is also designed to appeal to all the varied nationalities that comprise the U.S.-Hispanic market, offering films of different genres (action, Romance, drama, comedy) from every Spanish-speaking country," he added.