News Column

CHARTS: Advertising Expenditures, 2006

December 2006, HISPANIC BUSINESS Magazine



Expenditures by Medium
 
  2006 Billings (in millions) Percent of total billings
Internet $68.79 5.84%
Print $119.86 10.17%
Radio $204.89 17.38%
TV $568.40 48.22%
Other $216.77 18.39%
Totals $1,178.70 100%
 

 
Expenditures by Service
 
  2006 Billings (in millions) Percent of total billings
Strategic Planning $162.80 13.81%
Media Buying $326.94 27.74%
Creative/Production $263.75 22.38%
Research $43.05 3.65%
Web Site $47.32 4.01%
Public Relations $76.70 6.51%
Promotions/Events $83.79 7.11%
Translation Services $10.00 0.85%
Budgeting/Finance $8.98 0.76%
Other $5.85 0.50%
Totals $1,029.18 87.31%*
* Totals don't equal 100% because not all agencies reported a breakdown of expenditures.



Source: HISPANIC BUSINESS Magazine and Hispanicbusiness.com, Copyright (c) 2006 All Rights Reserved.


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