HispanicBusiness

HMI and McDonald’s team up to launch the first online channel exclusively dedicated to cover professional Hispanic football players in the NFL on Batanga.com

Miami, FL--(HISPANIC PR WIRE)--January 19, 2006--Hispanic Media, Inc. (HMI), one of the fastest-growing online publishers in the US Hispanic market, has partnered with McDonald’s to launch an online experience featuring multimedia content about Latinos in the NFL. HMI and McDonalds recognize the growing interest in the NFL amongst US Hispanics and created this online channel to celebrate Latinos, past and present, who have play important roles in this great sport.

HMI offers bright, creative, new concepts to fully incorporate the branded experience of McDonald’s into the Latinos in the NFL channel. In “Latinos en la NFL presentado por McDonald’s,” visitors can enter and enjoy learning about Latino history within the NFL, check out stats on their favorite Latino players, and enjoy videos and multimedia content about Latino athletes.

The campaign has cross-network promotions and advertising through HMI properties Batanga.com and PlanetaTV.com to draw users to the new channel.

With “Latinos en la NFL presentado por McDonald’s,” HMI continues its focus on delivering content that appeals to US Hispanics and reaffirms its commitment to develop integrated marketing solutions for leading advertisers looking to reach this growing segment online.

To learn more about Latino’s in the NFL please visit http://www.batanga.com/sp/fun/latinosnfl

About HMI

Hispanic Media, Inc. (HMI) is the result of the recent merger between Planeta Networks and Batanga.com. HMI exclusive focus is developing interactive content for the US Hispanic online consumer and does so through its flagship Batanga.com multimedia site, offering original Latin music, sports, autos, film, fashion and news content to a growing audience of over 2.5 million monthly unique visitors.