News Column

USHCC President to Join Auto Giant

May 3, 2005
Armando Ojeda

Armando Ojeda, president and CEO of the U.S. Hispanic Chamber of Commerce, will join Ford Motor Company as Director of Supplier Diversity Development. Mr. Ojeda will be responsible for leading a function that purchased $3.7 billion in goods and services from minority suppliers in 2004. He succeeds Dr. Renaldo Jenson, who is retiring after 27 years with Ford.

"The United States Hispanic Chamber of Commerce regards this appointment as recognition of the significance of the Hispanic business sector in the U.S. economy, and its potential for increased participation for Hispanic entrepreneurs in corporate supplier diversity programs," said David Lizarraga, chairman of the board of the United States Hispanic Chamber of Commerce (USHCC). "We applaud Ford Motor Company for recognizing the importance of the Hispanic business community and for appointing Armando Ojeda, who led the nation's largest Hispanic business organization, to this role," Lizarraga added.

"We are pleased to welcome Armando to lead one of the nation's leading supplier diversity development organizations," said Tony Brown, senior vice president, Ford Global Purchasing. "He brings to Ford an in-depth knowledge of issues affecting minority suppliers in the domestic auto industry and his service as the President and CEO of the nation's leading Hispanic business organization in Washington, DC will help to advance Ford's successful Supplier Diversity Development Program."

Ford Motor Company is a member of the exclusive Billion Dollar Roundtable which is comprised of 12 corporations that spend in excess of $1 billion with minority owned businesses.

Ojeda joined the U.S. Hispanic Chamber of Commerce in September 2004, following an extensive national search. In his role as president and CEO, he was responsible for public policy advocacy on behalf of the nation's two million Hispanic owned businesses and delivering membership benefits and value added services to the 157 affiliated Hispanic chambers of commerce and USHCC's corporate partners across the United States.

Prior to joining the U.S. Chamber, he was executive director of the Michigan Hispanic Chamber of Commerce, a trade association that services 300 Hispanic-owned businesses and publicly traded Fortune 500 companies in the automotive, banking, business service restaurant and pharmaceutical industries. Before joining the Michigan chamber, he served as the Texas regional director for the Hispanic Scholarship Fund, the nation's largest Hispanic scholarship-granting organization. He also served as vice president, Prevention, Safety & Health for Levi Strauss & Co. in San Francisco, and in communications at McDonalds Corp., Burson-Marstellar Worldwide Public Relations and General Motors Corp. in Detroit.

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