HispanicBusiness

NEW YORK, April 5 /PRNewswire/ -- L'Oreal Paris announces the signing of an exclusive worldwide contract with actress Eva Longoria as spokesperson for the company and its brands. Her first L'Oreal commercial for VIVE (pronounced "Veev") haircare will debut this spring.

"I've always been the ugly duckling in my family," said Eva, "so now to have L'Oreal select me as a spokesperson is a wonderful honor. L'Oreal is one of the few companies that really reflect my values. Their company philosophy and their legendary phrase, "Because I'm Worth It," go hand in hand with who I am as a person. It's exciting to be a part of such a diverse group of spokespeople, from all-American Heather Locklear to African-American Beyonce, and now me, a Latina. This is it, the best, the culmination of an amazing year."

"Eva is beautiful but it's her energy, heart and spirit that truly reflect the values of L'Oreal Paris," says Carol J. Hamilton, president and general manager of L'Oreal Paris.

The youngest of four sisters who grew up on a ranch in Corpus Christi, Texas, Eva's talent and persistence with her acting have finally paid off. After an impressive resume on such daytime dramas as "The Young and the Restless" and "General Hospital," she currently stars on the ABC mega hit "Desperate Housewives," where she portrays Latin sexpot "Gabrielle Solis." Voted by Variety as one of the "Ten New Faces of Fall," Longoria just wrapped the upcoming indie film "Harsh Times," alongside Christian Bale and Freddie Rodriguez. She was also recently cast in "The Sentinal," opposite Michael Douglas, Kiefer Sutherland and Kim Basinger where she plays a secret service agent.

The L'Oreal Paris Brand Division of L'Oreal USA, Inc. is a total beauty care company with well-known products for the entire family, including Couleur Experte, Preference, Excellence Creme, Feria, ColorSpa Moisture Actif, Color Pulse and Hi-Light Styliste haircolors; Studio Line styling products, the VIVE line of shampoos and conditioners, the L'Oreal Kids grooming line, Dermo- Expertise skincare, Men's Expert Skincare, Sublime Bronze Self Tanners, Sublime Slim Anti-Cellulite Gel, and L'Oreal Color Cosmetics. L'Oreal Paris