News Column

Don Omar Breaks a Record; Highest First Week Sales for a Reggaeton Album

12/15/2005

New York, NY--(HISPANIC PR WIRE - BUSINESS WIRE)--December 14, 2005--Machete/Universal recording artist Don Omar scores at hit with the release of his album, Da Hitman Presents Reggaeton Latino. The album debuts at #61 on the Billboard Top 200 Chart selling over 31,000 units in its first week. Reggaeton Latino is the highest selling Reggaeton album to be released breaking the previous record held by Wisin Y Yendel. Fans online were able to preview the tracks from Reggaeton Latino before the album hit stores on December 6th on MTV2.com's The Leak helping Omar make history and proving him to be the King Of Reggaeton.

The first single from Reggaeton Latino, "Dale Don Dale (Remix)" came in at #1 on the crossover chart. "Dale Don Dale" features hip-hop prince Fabolous and produced by the legendary hitmaker Swizz Beatz (Eve, DMX, Busta Rhymes, Cassidy). The original version of "Dale Don Dale" sold more than 100,000 copies in Spanish speaking countries.

A singer and composer, Don Omar has made a significant impact on the Spanish market. Participating in three sold-out concerts which filled the Canary Island's venues with more than 31,000 fans, he was the first to accomplish this feat within his musical genre. Don Omar sold more than 350,000 copies of his most recent release The Last Don and received industry recognition including "Latin Pop Album of the Year" and "New Artist & Latin Rap/Hip-Hop Album of the Year" by the Billboard Latin Music Awards in 2003. He also completed a live edition of the album The Last Don Live which sold over a million copies world- wide.

Omar's impact on Reggaeton has also been felt outside of the studio through his recent partnership with UMBRO, a globally recognized football brand to launch the Don Omar casual clothing collection. The line features urban clothing and is being distributed by Foot Locker in the U.S. and Puerto Rico.

Reggaeton Latino features guest appearances by Tego Calderon, Hector El Father, Mr. Vegas and Zion. The album also features Spanish and English collaborations and remixes with such star power as Jennifer Lopez, Fat Joe, and N.O.R.E.



Source: Hispanic PR Wire


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