HispanicBusiness

New York, NY—(HISPANIC PR WIRE)--September 20, 2004: PORTADA(R), a national bimonthly publication that covers news and trends in the expanding business of print media (newspapers, magazines, and direct mail) for Spanish-speaking audiences, launched its new website Portada-online (http://www.portada-online.com). The website is designed to be a one-stop source for news, analysis and competitive intelligence for advertisers, publishers and direct mailers targeting Hispanics through print. The website provides marketers with news, and high quality analysis and in-depth information.

Through the search engine, and the Resources section of the website, subscribers have access to PORTADA(R)’s archive of articles related to every aspect of the business of print media for Spanish-speaking audiences.

PORTADA(R)’s subscribers can download the current issue (September/October) of the bimonthly publication at the website (http://www.portada-online.com). The homepage provides breaking news and analysis in three major categories:

--News/Advertising and Publishing

--News/Directos (Direct Marketing)

--News/Panregional (US and Latin America)

Other features include:

--Research/Services: Directory of print media buyers, Directory of publications targeting Hispanics, US Hispanic print media report.

--Events: Comprehensive calendar of conferences, seminars and events of interest to advertisers, publishers and direct marketers targeting Spanish-speaking audiences.

--Resources: In-depth research and tools for print media professionals interested in reaching Spanish-speaking audiences (print media market profiles, magazine categories, content analysis, print advertising campaigns targeting Hispanics).

Contact PORTADA(R):
Website: http://www.portada-online.com

Subscribe: To subscribe to PORTADA(R) please visit http://www.portada-online.com/subscribe.

To request a free issue: Please send an email to freehprw@portada-online.com

Advertising: To learn more about advertising with PORTADA(R), please email us at advertise@portada-online.com, or marcos@portada-online.com or call 212-340-4774.