News Column

Christmas 'En Mi Pais' (In My Country): A Banco Popular Musical Special

PR Newswire



NEW YORK, Dec. 1 /PRNewswire-FirstCall/ -- Banco Popular North America, the country's largest Hispanic-owned financial institution, announced today the release of "En Mi Pais" (In My Country), its latest musical production featuring over 20 Puerto Rican and Latin American singers. Filmed on location last August at the beautiful colonial-style "Central Aguirre" hacienda in Salinas, Puerto Rico, "En Mi Pais" brings home the joy of the holiday season and the traditions that are the cornerstone of the Christmas celebration throughout the Americas continent.

Although already in its 13th edition, this year's musical special marks a series of important firsts for this popular holiday tradition. Chief among this year's important developments is the television broadcast of "En Mi Pais" in nearly 50 top U.S. Hispanic markets, Puerto Rico, Venezuela, Panama and Dominican Republic. Conversations are also underway for the transmission of the show in Mexico during the month of December. Over two million viewers are expected to enjoy this year's Banco Popular music special, according to Bank officials.

In keeping with the Bank's tradition, Banco Popular has partnered with Telemundo to broadcast the show the first Sunday in December (Dec. 5) from 8:00pm to 9:30pm (EST). Telemundo viewers in New York/New Jersey, Orlando, Tampa and Hartford will kick off their holidays to the rhythm of popular holiday music.

"This year's music special captures a celebration of friends and family from Puerto Rico and Latin America gathering to share holiday traditions that unite their countries and diverse Hispanic cultures," said Tere Loubriel, Executive Vice President of People, Communications and Planning at Popular, Inc. "Christmas is a very special time for Latin American families. So this special, already the Bank's 13th annual production and holiday tradition, celebrates the values of this important time of the year for our communities."

A large hacienda house, typical of estate homes located in the country site nearby a Caribbean sugar mill, is the scene where singers, friends and guests gather to share stories and songs from different Latin countries. Director Paloma Suau conceived "En Mi Pais" as a musical Christmas card with a message of unity, friendship and brotherhood, while highlighting Latin America's cultural richness.

Central Aguirre opened its doors to welcome such leading Puerto Rican talents as Jose Feliciano, La India, Victor Manuelle, Ednita Nazario, Lucecita Benitez, Danny Rivera, Tommy Torres, and Mapeye, among others. Also participating are renowned Latin American singers including: Alejandro Fernandez, Lila Downs, Julieta Venegas and Sin Bandera, from Mexico; Ruben Blades from Panama; Soraya, from Colombia; Cachao, from Cuba; Oscar D'Leon, from Venezuela; Millie Quezada, from the Dominican Republic; and Tania Libertad, from Peru.

"En Mi Pais" is the thirteenth edition of the musical special series offered by Banco Popular every year. "The musical special is more than a contribution to the Latin American legacy of popular music. It is a commitment to education for the Hispanic communities we serve," said Richard L. Carrion, chief executive officer and chairman of the Board of Directors of Popular, Inc.

The show's DVD and music CD will be available for sale at Banco Popular branches in the U.S. and Puerto Rico, Popular Cash Express locations in the U.S. and music retail stores. Telephone sales of the DVD and CD are also available by calling toll-free 1-800-460-2001 or by visiting Banco Popular's website at http://www.bancopopular.com/. The DVD and CD will go on sale on Monday, December 6, for (US) $18.95 and $13.95, respectively. Proceeds from the sales of this musical special will be donated to support the community work of the Banco Popular Foundation (Fundacion Banco Popular).

Banco Popular North America is the U.S. banking subsidiary of Puerto Rico- based Popular, Inc., which ranks among the country's 30 largest financial institutions, with over $37 billion in assets. Currently, Banco Popular North America operates a total of 136 branches in California, Texas, Illinois, New York, New Jersey and Florida. Banco Popular was established 111 years ago in San Juan, Puerto Rico.

Popular, Inc. and its family of companies have always been committed to meeting the needs of its customers through innovation, and to fostering the development of the communities it serves. Banco Popular North America

Web site: http://www.bancopopular.com/



Source: PR Newswire


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