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LATEST RESEARCH: U.S. Hispanic Media Markets, 2000-2007

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Catalog: HispanTelligence - Research
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Market Brief (36 pages) U.S. Hispanic Media Markets, 2000-2007
Advertisers spent an estimated $3.09 billion in 2004 to market their products and services to U.S. Hispanics, an 11 percent increase from the previous year. The boost comes amid an explosive increase in the U.S. Hispanic population, and surging purchasing power, that has advertisers jockeying for a larger share of this relatively untapped market.

While advertising spending in the top 10 Designated Market Areas has increased 26 percent since 2000, overall advertising spending increased by more than 45 percent – suggesting that advertisers are targeting smaller markets in an attempt to increase their reach. By 2007, HispanTelligence estimates that Hispanic market advertising expenditures will increase to more than $3.60 billion.

Table of Contents
Executive Summary3
The Hispanic Media Market4
Hispanic Market as a Percentage of U.S. Market: 2000-20044
Advertising Expenditures by Medium5
Top Hispanic DMAs7
Top Advertisers in the Hispanic Market8
U.S. Hispanic Purchasing Power By Language Preference12
Distribution of Hispanic Disposable Income by Language Preference and Income Level12
Distribution of Households by Language and Income Level13
Distribution of Disposable Income by Language and Income Level14
The English-language Hispanic Market14
Appendix Tables17
Spanish-language Radio18
Spanish Radio's Top 10 Station Groupings-200418
Spanish Radio's 10 Top Billers-200419
Major Hispanic Radio Events in 200420
Summary of Major Radio Station Events21
Spanish-language Television Events in 200422
Summary of Major Television Events22
Nielsen Hispanic Television Index. Top 25 Primetime Programs23
English-language Broadcast Networks23
Major Hispanic Print Events in 200424
Internet Hispanic Media27
Top 10 Properties Audience: U.S. Hispanics27
Advertising Agencies28
Hispanic Business magazine Top Hispanic Ad Agencies, 200428
Methodology35
U.S. Hispanic Purchasing Power by Income and Language Preference35
Media Markets Report35
About HispanTelligence®36
HispanTelligence® Services36

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Source: HispanTelligence


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