NEW YORK, Nov. 10 /PRNewswire/ -- ABC Radio Networks and Spanish Broadcasting System, Inc. today announced a joint relationship to nationally syndicate three of the most popular Hispanic radio programs in America. Under the terms of the agreement, ABC Radio Networks will begin broadcasting KLAX-FM's Renan "El Cucuy" Almendarez Coello, WSKQ-FM's "El Vacilon de la Manana" with Luis Jimenez and Moonshadow and WXDJ-FM's "El Vacilon de la Manana" with Enrique Santos and Joe Ferrero to radio stations across the country.
The five-year agreement will, for the first time, give one radio network exclusive rights to syndicate all three regional shows from diverse corners of the country. Moreover, the initiative will significantly enhance ABC Networks' multicultural presence in highly concentrated Hispanic communities throughout the United States.
"Spanish Broadcasting System is extremely excited to be partnering with ABC to expand the reach of our premier morning shows to Hispanic audiences across the country," said Raul Alarcon, Chairman, President and CEO of Spanish Broadcasting System, Inc. "Over the past few years we have seen explosive growth in the market for Hispanic radio and look forward to reaching an even broader audience through this relationship with ABC."
Darryl Brown, Executive Vice President and General Manager of ABC Radio Networks, added, "We are delighted to be bringing Spanish Broadcasting System's hottest talent to a new audience of syndicated listeners across the country. This agreement illustrates ABC Radio Network's focused commitment to bring dynamic, multicultural talent to the broadcasting spectrum for our advertising and marketing partners, affiliates and listeners."
* "El Vacilon de la Manana" with Luis Jimenez and Moonshadow has been the #1 rated morning show with Hispanics in the United States, originating on New York's WSKQ-FM. The show is currently the most listened-to Spanish-language morning show in the New York area (Source: Arbitron, New York Metro, Summer 2004, Monday-Friday 6AM-10AM, Hispanic Persons 12+). * "El Cucuy de la Manana" with Renán Almendárez Coello is a 7 hour program airing M-F 4AM-11AM PST from KLAX-FM in Los Angeles. "El Cucuy" is the most popular Hispanic radio show host in Los Angeles. The program is ranked #1 among Hispanics and in the total market with Persons 12+, 18+, 18-34, 25-54 and 35-64. (Source: Arbitron, Los Angeles Metro, Average Quarter Hour Persons, Summer 2004, Mon-Fri 6AM-10AM). * "El Vacilon de la Manana" with Enrique Santos and Joe Ferrero is the #1 Spanish-language morning show in Miami on WXDJ-FM with prime target audience of Adults and Men 18-34 and 18-49. The program is the #1 ranked morning show among all listeners in the Miami market, including Persons 12+, Adults 18-34 and 18-49 (Source: Arbitron, Miami Metro, Summer 2004, Monday-Friday 6AM-10AM, AQH Persons).
As part of the relationship, ABC will have the exclusive rights to sell on-air advertising inventory on Spanish Broadcasting System shows on WSKQ-FM, in New York, WXDJ-FM in Miami, KLAX-FM in Los Angeles, WLEY-FM in Chicago and KRZZ-FM in San Francisco.
"With this agreement, ABC Radio Networks can now present marketers with three powerful options to effectively reach the diverse Hispanic consumer audiences. This has not been done before," said Don Moore, Vice President of Multicultural Sales for ABC Radio Networks. "We have already received an enthusiastic response from a host of national brands who recognize the power of multi-cultural radio to relevantly target these highly segmented markets."
About Spanish Broadcasting System
Spanish Broadcasting System is the largest Hispanic-controlled radio broadcasting company in the United States. After giving effect to proposed pending divestitures and acquisitions, the company will own and/or operate 20 stations in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio stations in America among its heritage brands. The Company also operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The company's corporate site can be accessed at http://www.spanishbroadcasting.com/.
About ABC Radio Networks
ABC Radio Networks has more than 4,600 affiliate radio stations reaching 119 million people age 12 and over each week. Programs and services include ABC News Radio, Paul Harvey News and Comment, The Sean Hannity Show, Satellite Sisters, The Tom Joyner Morning Show, The Doug Banks Show, MoneyTalk with Bob Brinker, The Larry Elder Show, American Country Countdown with Bob Kingsley, The Dan Patrick Show, Dick Bartley's Rock & Roll's Greatest Hits, The John Batchelor Show, and Saturday Night at the 80s. Other ABC broadcast services include ABC Sports Radio, Radio Disney, ESPN Radio, syndicated music and talk programs, format-specific production libraries, and eleven 24-Hour Formats, including Scott Shannon's True Oldies Channel. ABC Radio Networks
Web Site: http://www.spanishbroadcasting.com/
