News Column

The Lap of Luxury

November 2004, HISPANIC BUSINESS Magazine

Ralph Gray

The Cadillac XLR’s plush leather interior.
The Cadillac XLR’s plush leather interior.

They are automotive aristocrats with one-of-a-kind styling and mechanical prowess. Luxury and performance in one exclusive, top-of-the-line package aimed at an elite buyer who wants only the best.

And automakers are pulling out all the stops to meet the needs of this affluent market, creating machines that make knees go weak, hands tremble, and eyes tear up: super-exotic luxury vehicles like Porsche Carrera GT at $440,000, the Ferrari Enzo at $643,330, the Mercedes-Benz SLR McLaren at $450,000, or the Lamborghini Murcielago at $282,000.

And there's something for every taste. Looking for a rock-crushing off-road vehicle? Try the original Hummer from General Motors. Craving a sporty luxury coupe? The Jaguar XKR or the Mercedes-Benz SL600 fit the bill. How about the lap of pure luxury? A Bentley Arnage shimmers into view.

European luxury? A Volkswagen Phaeton (yes, a luxury Volkswagen.) Wind in your hair with spectacular acceleration times? The BMW 645Ci does it with a soft top and the Cadillac XLR with a retractable hard top. Want an SUV with the taste of a race car? There are the Porsche Cayenne and Volkswagen Touareg.

Hispanic Business reviews some of the cream of the crop, with an eye not only toward looks but performance and value as well. Ultimately, these luxurious vehicles all share one sterling automotive virtue: They are honest vehicles. They don't just appear to be upscale, they are upscale. There's no hiding the hefty price tags. But who can say what a dream is really worth?

Click on any link to jump to that review:


MERCEDES-BENZ SL600VOLKSWAGEN PHAETONVOLKSWAGEN TOUAREG

PORSCHE CAYENNE TURBO

THE HUMMER

BENTLEY ARNAGE R

CADILLAC XLR

JAGUAR XKR

THE BMW 645Ci

MASERATI SPYDER




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