News Column

Projects in the Pipeline

November 2004, HISPANIC BUSINESS Magazine
Director Robert Rodriguez has capitalized on the booming Hispanic market with crossover hits such as "Once Upon  a Time in Mexico" and "Spy Kids".
Director Robert Rodriguez has capitalized on the booming Hispanic market with crossover hits such as "Once Upon a Time in Mexico" and "Spy Kids".



Signaling an important shift in mainstream perception of the Hispanic market, many of the upcoming movies targeting the Hispanic market are in English instead of Spanish. According to the Pew Hispanic Center, 14 percent of all U.S. Hispanics speak mainly English, but 46 percent are equally comfortable in English or Spanish. And in the 18- to 29-year-old age group, which is a prime target for the movie industry, 45 percent speak mainly English while 33 percent are bilingual.

"English-language Latin films are an emerging genre that is severely underrepresented in the Hollywood system," says Fernando Espuelas, CEO of VOY, a multimedia entertainment company that recently launched VOY Pictures in partnership with Cherry Road Films.

VOY's upcoming projects include "Wild Blue," a family adventure film similar to Robert Rodriguez's wildly successful "Spy Kids," and a movie based on popular Mexican author Luis Urrea's bestseller "The Devil's Highway."

Robert Rodriguez's "Sin City," an adaptation of Frank Miller's popular crime novels, is also in the works. The project is unique in that Mr. Miller's books are graphic novels, stories told largely through illustrations. The film is produced, directed and co-written by Mr. Rodriguez and stars Bruce Willis, Mickey Rourke, Oscar winner Benicio Del Toro ("Traffic") and newcomer Jessica Alba ("Honey").



Source: HISPANIC BUSINESS Magazine


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