HispanicBusiness

Little Rock, AR--(HISPANIC PR WIRE)--October 14, 2004--¡Hola! Arkansas the Natural State’s Premiere Bilingual Newspaper announced today that it has re-launched ¡Hola! Arkansas online as an “Online Bilingual Weekly,” (http://www.Hola-Arkansas.com) with an even more attractive and fully revamped site to better serve its readers and advertisers. ¡Hola! Arkansas new website was created by and is now part of Hispanic Digital Network (HDN), the nation’s first network of Hispanic publications online. “HDN news Web sites are characterized by their ease of use and sophistication. Each website features news editorial, classifieds, community calendar and advertising posting systems that are fully Internet based,” said Claudia Philips HDN Chief Operating Officer.

¡Hola! Arkansas has been serving the Hispanic community for the last four years and it will continue to publish it’s esteemed printed version of the publication every two weeks for distribution throughout the state. However, now the online bilingual version of the publication will be published weekly. The ¡Hola! Arkansas newspaper’s online version, originally launched in 2000.

¡Hola! Arkansas as an “Online Bilingual Weekly” will be updated weekly with exclusive interviews, local, national and international news plus content from virtually all departments in an effort to provide its visitors with greater frequency and more variety,” stated Maura Lozano-Yancy, Publisher & Group Publisher of ¡Hola! Arkansas Hispanic Media & Publishing Co. “We’ll be providing our readers with weekly updates and breaking news on the web including exciting contest and promotions, we should enjoy a tremendous competitive advantage” proclaimed Lozano-Yancy.

“This is a new and exciting era for ¡Hola! Arkansas and its readers as we elevate the quality of everything that we do and how we do it,” said Lozano-Yancy. “Through our website and with the help of our partners at Hispanic Digital Network, we’re confident that our readers are going to be able to enjoy terrific content and information that will keep them coming back to us everyday.”

“The improved quality and resources available on our new website will be evident to our readers
and advertisers immediately,” said Maura Lozano-Yancy, publisher of ¡Hola! Arkansas.

“As a Hispanic owned and operated organization, we are very active in the Arkansas community, we generate more news than we can publish in our bi-weekly format,” stated Maura Lozano-Yancy. “Therefore, we have decided to offer this news and much more, online!” she exclaimed. Content for ¡Hola! Arkansas will now be managed by Katherina-Marie Yancy, ¡Hola! Arkansas newly appointed Online Editor.

Continuing its commitment to providing advertisers with an exciting new platform to reach Arkansas Hispanics, Hola! Arkansas will offer a key highlight of the website for advertisers who will have the ability to target their online ads to specific sections of the ¡Hola! Arkansas site such as exclusive interview, politics, sports, entertainment, local news and other categories and sections. http://www.Hola-Arkansas.com is also hotwired to enable advertisers to reach viewers with Rich Media and other cutting edge web technology ads. The web site also features a fully searchable Internet classifieds system that even allows advertisers to post color photos with classifieds listings.

Readers desiring the latest dates and times for concerts and other entertainment events will be especially pleased with http://www.Hola-Arkansas.com top-of-the-line community calendar section. This section lets readers view the most comprehensive listing of Arkansans Latino happenings available anywhere in the state. Readers can search events by month, date and year, up to one year in advance.

¡Hola! Arkansas “Online Bilingual Weekly” (http://www.Hola-Arkansas.com) also features sections for letters to the editor, web links of interest to Latino readers, an archive of past stories and many other resources but Lozano-Yancy says this is only the beginning.

About ¡Hola! Arkansas
¡Hola! Arkansas founded in October 2000, is a bi-monthly minority and women owned Hispanic newspaper. ¡Hola! Arkansas is the first and premier bilingual (Spanish-English) newspaper in Arkansas. ¡Hola! Arkansas is published by ¡Hola! Arkansas Hispanic Media & Publishing Co., LLC to help promote a stronger sense of community in Arkansas and to serve as the liaison between Arkansas’ Spanish-speaking and English-speaking communities. Distributed to over 50 cities throughout the state, the printed edition has a readership of over 60,000. The publication is available free of charge. ¡Hola! Arkansas was created to meet and surpass the objectives of promoting and strengthening collaboration, exchange and understanding among people who were born in the United States and those who have immigrated. The respect and professionalism the premier bilingual publication has achieved since it’s first issue in October 2000 demonstrates ¡Hola! Arkansas commitment to serving the entire community.

About Hispanic Digital Network
Hispanic Digital Network (HDN) is the nation's first network of Hispanic publications on the Internet. HDN provides Hispanic-focused publications nationwide of any size, scope or frequency with free, customized news websites. HDN news websites are characterized by their ease-of-use and sophistication. Each website features news, editorial, classifieds, community calendar and advertising posting systems that are fully Internet-based. HDN Member publications have the ability to generate advertising revenues from their own locally designated ads, from network ad buys, from online classifieds and more.

HDN also provides web design services specializing in customized projects, database development, corporate identity, Flash animation, web hosting and Internet marketing.

Since its launch in December 2003, HDN has created websites for major Hispanic publications, including Chicago's La Raza Newspaper (http://www.laraza.com), Houston weekly Semana News (http://www.semananews.com) and San Diego's El Latino (http://www.ellatinoonline.com). For more information, visit HDN’s corporate website at http://www.hdnweb.com or call 1-866-4-HDN-WEB.