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Burger King Corporation Selects Crispin Porter + Bogusky As Lead Creative Advertising Agency

PR Newswire

MIAMI, Jan. 22 /PRNewswire/ -- Burger King Corporation today announced that it has chosen Crispin Porter + Bogusky to be its lead creative advertising agency, effective immediately. Burger King Corporation will continue its important relationship with the following agency partners: UniWorld Group, Bromley Communications, Campbell Mithun, Equity, Landor, MindShare, Premium Surge, VML and Wunderman.

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"We must have groundbreaking, next-level, results-oriented and innovative advertising that strongly connects with our core consumers," said Brad Blum, Chief Executive Officer, Burger King Corporation. "We must have the kind of results that Crispin Porter + Bogusky have proven they can deliver. They have already sold out the BMW MINI, convinced teenagers that it's not smart to smoke and made IKEA the place to buy furniture. We will expect them to deliver the same type of results for BURGER KING(R) restaurants."

"Crispin Porter + Bogusky bring a warrior mentality and 'ground-up' branding approach that provides a great fit with our business philosophy," said Russ Klein, Chief Marketing Officer, Burger King Corporation. "Their thought leadership and keen sense of connectivity to an increasing complex pop-culture is without rival."

"We are very excited to join the Burger King Corporation marketing team," said Jeff Hicks, President and Chief Executive Officer, Crispin Porter + Bogusky. "As we listened to the vision that Brad Blum, Russ Klein and others on the Executive Team outlined, it became clear that we could have an immediate and positive impact by bringing Burger King Corporation's new traffic-driving initiatives to life."

In 2002, Alex Bogusky, Crispin Porter + Bogusky's Executive Creative Director, was inducted into the American Advertising Federation's Hall of Achievement. This month, he was recognized by Advertising Age magazine as #5 on the list of "10 Who Made a Mark on Marketing" as well as by Adweek magazine as the industry's "Most Valuable Player."

Crispin Porter + Bogusky was recognized as the most awarded agency in the world for 2003 by the just released Gunn Report. The Gunn Report is an annual tabulation of the top 32 television and 20 print competitions around the globe.

In an unprecedented year, Crispin Porter + Bogusky won the Grand Prix at Cannes, an O'Toole award for overall creative excellence from the American Association of Advertising Agencies, as well as the grand prizes at the CLIOS, EFFIES, Kelly's, OBIES, APG awards and the One Show.

Crispin Porter + Bogusky are perhaps best known for their work on the U.S. launch of the BMW MINI line of automobiles and as creators of the 'truth' anti-tobacco campaigns. Based in Miami and Los Angeles, Crispin Porter + Bogusky's other clients include IKEA, Virgin Atlantic Airways and Molson. In the last three years, Crispin Porter + Bogusky have twice been named "Agency of the Year" by Creativity Magazine, as well as being Adweek's "Agency of the Year" for the Southeast three out of the last four years. They were just named Shoot Magazine's "Agency of the Year."

About Burger King Corporation

We Take Pride in Serving Our Guests the Best Burgers and a Variety of Other Great- Tasting, Healthy Foods Cooked Over an Open Fire. That's What We're All About.

The BURGER KING(R) system operates more than 11,285 restaurants in all 50 states and in 58 countries and territories around the world. Ninety-one percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Holdings, Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.

To learn more about BURGER KING(R), please visit the company's website at Photo: NewsCom: Archive: Photo Desk, Burger King Corporation

CONTACT: Rob Doughty of Burger King Corporation, +1-305-378-7277

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Source: PR Newswire

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