HispanicBusiness

SAN FRANCISCO, July 10 /PRNewswire-FirstCall/ -- The Latina population and their purchasing power are growing at explosive rates. Amidst this growth, off price retailer Ross Stores is reaching out to Hispanic women shoppers, according to Janet Kanios, V.P. of Marketing at Ross Stores.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/rossstores/10779eng/

Ross Stores has expanded their TV advertising to Spanish language stations in Miami, Los Angeles, and McAllen. They have also positioned convenient store locations in many Hispanic markets across the U.S. See http://ross.know-where.com/ross/ for a list of locations.

"Off price retailing relies on strong word of mouth to grow our business," says Janet Kanios V.P. of Marketing at Ross Stores. "Scoring a great bargain creates a buzz in the neighborhood. Plus, with the average Hispanic household being larger, saving money is important."

As an off-price retailer, Ross offers first-quality, in-season, name brand and designer apparel, home accessories and footwear for the family at everyday savings of 20% to 60% off department and specialty store regular prices. This is one reason Ross Stores has become a favorite shopping destination for Latinas who are brand conscious shoppers, according to Kanios.

"Our Latina shoppers know what they want," says Ramiro Tellez, Assistant Manager at Ross Stores in Pico Rivera. "They are very aware of name brand clothes and cosmetics, but I would say the most important thing for them is finding it at a good price." For bargain-hunting tips see http://www.rossstores.com/gd_gd.jsp.

Ross Stores, Inc. began in 1982 with six stores in the San Francisco Bay Area. At the end of fiscal 2002, there were 507 Ross "Dress For Less" Stores in 23 states. The average new store features about 30,000 gross square feet in a self-service, easy-to-shop format that is conveniently located in a neighborhood shopping center. Video: http://www.prnewswire.com/mnr/rossstores/10779eng Ross Stores, Inc.

CONTACT: Katie Loughnot, Vice President, Investor Relations ofRoss Stores, Inc., +1-510-505-4509, or katie.loughnot@ros.com

Web site: http://www.rossstores.com/