NEW YORK -- Crain's New York Business Magazine has named Daisy Expósito-Ulla, Chairman and CEO of The Bravo Group, in its list of the top 100 minority business leaders, to be honored in New York on June 12th, 2003.
Crain's considered hundreds of people for the list. Editors and reporters made the final selection, taking into account the size of the person's organization, his or her role in it, and the cultural or civic influence of the person and the organization.
Daisy Expósito-Ulla heads the nation's leading multicultural marketing and communications company. She joined The Bravo Group in 1981 when it was a small agency. Without access to research, during the early days of her career, she used her informed intuition about the lucrative, untapped Hispanic market, basically selling clients on an abstraction. This changes with the 2000 census, for which she also designed the advertising campaign: The census documented the presence of more than 40 million Hispanics in the United States. Recognized as an insightful pioneer, Daisy Expósito-Ulla, a Cuban-American, oversees other ethnic ad agencies within WPP, which Bravo (a Young and Rubicam Company), became a part of in 2000.
Ms. Expósito-Ulla is directly responsible for Bravo operations in New York, Miami, San Francisco and, recently, Chicago and Irvine. Bravo's staff of over 250 practitioners of the different disciplines of communications and marketing is a testament to the company's social commitment to minority advancement, promoting and developing through merits countless professionals, men and women, of Hispanic extraction.
A top authority on the Hispanic market, Expósito-Ulla is frequently consulted about ethnic trends and on the multicultural future of marketing and communications in America. From speaking engagements, for which she is constantly being sought, to magazine cover stories, her intense public life takes her to conferences and seminars around the country.
Other WPP heads profiled in Crain's include Eliot Kang, President and CEO of Kang & Lee Advertising, and Byron E. Lewis, Chairman of Uniworld Group, of whom both made the prestigious top 100 list. All three companies are members of the WPP Group of Companies.
Among other leaders chosen by Crain's is film director Spike Lee; Avon's CEO, Andrea Jung; American Express' CEO, Kenneth Chenault; and Merrill Lynch's Chairman E. Stanley O'Neal.
When Crain's last published its list of New York's 100 most powerful minority business leaders, not one person on the list was the chief executive of a Fortune 500 company. Five years later, four of Crain's 100 most powerful minorities head New York City's largest public companies.
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