News Column

HTV Musica Now on Comcast

6/11/2003

HTV, 24 hours of the best Latin music, is part of Comcast’s new Hispanic programming packages available in top Hispanic markets

Miami Beach, FL--(HISPANIC PR WIRE)--June 11, 2003--HTV (http://www.htv.com), a 24-hour Latin music channel, is now available as part of the new Hispanic programming packages offered by Comcast in Albuquerque, Atlanta, Boston, Chicago, Dallas, Denver, central California, Los Angeles, Miami and San Francisco, among other markets.

HTV is unlike many other Latin music television channels in the United States today: it is the only channel that successfully integrates all Latin musical culture in one venue, 24 hours a day.

HTV’s approach is based on 100% Latin programming which combines top music videos and interviews with the most popular Latin artists, covering the widest-possible spectrum of Latin American music genres, including pop, Latin rock, tropical, hip-hop, reggae, salsa, merengue, bachata, regional Mexican and ballads. Also featured are today’s most popular crossover hits, introduced by the artists themselves.

HTV’s programming is broken up into five special programs – Artista del Mes, En la Mira, 21, TU 5 and TU 5+5+ -, six programming blocks – Muy Chido, Lagrimón, Pachanga, Videosaurios, Afrodisiaco and Salón Tropical - and three daily blocks – Videogallo, Etc and Lunada.

Artista del Mes is a monthly 30-minute show that features exclusive and intimate interviews with top Latin artists, informally talking about their latest album and videos, life and music career. In addition, as part of the Artista del Mes programming, HTV presents the artist’s best music videos during its regular programming throughout the month and offers an interactive contest through its web site: http://www.htv.com.

En la Mira, a 30-minute monthly special, features a new artist or band from a unique perspective, bringing the audience into the process of becoming a star, from the endless recording studio sessions, to the rehearsals, the interviews, the marketing promotions, and ultimately, the album release party.

TU 5 and TU 5+5+ allows the audience to interact with the channel and design its own playlist choosing the top 5 and top 10 music videos every week via http://www.htv.com.

This month HTV premiered its new programming block Muy Chido, a 30- minute weekly special which offers an explosive collection of the hottest Mexican artists such as: Alejandro Fernández, Vicente Fernández, Alicia Villareal and Grupo Límite, Intocable, Coyote y su banda, Lupillo Rivera, La Onda, Los Tigres del Norte, Banda el Recodo, among many others.

Since 1995 HTV has been established as one the most successful Latin music channels in Latin America and the US Hispanic markets, because is has continued to fulfill its audience’s demands and the preferences, always offering them the latest hits in this hot musical genre.

The Comcast agreement expands HTV’s US distribution beyond the more than 850,000 subscribers it currently reaches via Time Warner Cable in New York, Echostar and several cable systems in Florida, California and New Jersey. Currently, HTV reaches more than 6 million homes in Latin America.

Comcast, the country’s leading cable and broadband communications provider, reaches more than 21 million homes and has a major presence in 17 of the top 20 largest U.S. metropolitan areas.

About HTV
HTV is the only channel that offers the best, most dynamic, impressive and latest in Latin music 24 hours a day. HTV is a vehicle of Latin culture and offers a diverse music mix overcoming geographic barriers and language. Taking advantage of the global craze for all things Latin, HTV has firmly established a following in Latin America and the US Hispanic market. Its international distribution has made HTV a leader in the Latin music television industry.

HTV programming covers the widest-possible spectrum of Latin American music genres, including pop, Latin rock, tropical, Mexican regional, hip-hop, reggae, and ballads. Also featured are today’s most popular crossover hits, introduced by the artists themselves. HTV is unlike many other music television channels aired across Latin America today. It is the only channel that successfully integrates all Ibero-American musical culture in one venue.



Source: Hispanic PR Wire


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