News Column

Tony Roma's Welcomes La Casa Pepsi to Puerto Rico

PR Newswire



DALLAS, Dec. 11 /PRNewswire-FirstCall/ -- Tony Roma's, Famous for Ribs, hosted an adventure for the grand finale of La Casa Pepsi in San Juan, Puerto Rico on Dec. 10, 2003. The culmination event is the site of the $250,000 grand prize presentation.

Univision and Pepsi-Cola have teamed up for the annual, most recognized Latino promotion, La Casa Pepsi. Ten semi-finalists have been selected and are traveling to San Juan, Puerto Rico. They will compete for a chance to win the $250,000 grand prize by participating in an adventure to find a key. As each finalist stands in front of their randomly selected treasure chest, they will use their key to open their treasure chest to see if they have won the grand prize of $250,000, to use toward the purchase of a new home. The 13th annual La Casa Pepsi finale, hosted by Karla Martinez, will be filmed this week in Puerto Rico, with an adventure at a local Tony Roma's, and will air on Univision on January 1, 2004.

"The La Casa Pepsi promotion provided a unique opportunity to our guests, and we are excited about connecting with the Latino community," said Marc Buehler, VP of Marketing, Tony Roma's.

Tony Roma's is the exclusive restaurant partner for La Casa Pepsi. Each Tony Roma's location provided information about how consumers could enter the La Casa Pepsi promotion.

"Tony Roma's has been a great partner for La Casa Pepsi," remarked Julie Firestone, Marketing Manager, Pepsi-Cola. "Their support, which included feeding the entire event crew in Puerto Rico, has helped us present an exciting and successful promotion."

Tony Roma's can now be found all over the world with more than 260 restaurants in 27 countries. They have won countless awards for their ribs and signature sauces, but guests come back to also enjoy crispy fresh salads, mouth-watering char-grilled steaks, BBQ chicken and delicious seafood. For more information about Tony Roma's, visit http://www.tonyromas.com/.

Purchase, N.Y.-based Pepsi-Cola North America (http://www.pepsi.com/) is the $4 billion refreshment beverage unit of PepsiCo Inc. in the United States and Canada. Its U.S. brands include Pepsi, Diet Pepsi, Pepsi ONE, Wild Cherry Pepsi, Pepsi Twist, Pepsi Blue, Pepsi Vanilla, Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Mug, Slice, Aquafina, FruitWorks, Dole single-serve juices and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. Pepsi-Cola Company

CONTACT: Nicole Bradley, +1-914-253-2964, or Julie Firestone,+1-949-425-4277, both of Pepsi-Cola; or Marc Buehler of Romacorp, Inc.,+1-214-343-7842

Web site: http://www.pepsi.com/



Source: PR Newswire


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