News Column

KPMR-TV Univision Launches Local Spanish-Language Newscast 'Noticias Univision Costa Central'

PR Newswire

GOLETA, Calif., Oct. 29 /PRNewswire/ -- On October 27, 2003, KPMR-TV Univision, the leading Spanish-language television station in the Santa Barbara, Santa Maria-San Luis Obispo television market, launched its first live, local newscast, NOTICIAS UNIVISION COSTA CENTRAL, which will air weekdays at 6PM and 11PM. The inaugural broadcast included live interviews with U.S. Representative Lois Capps and Fernando Gamboa, the Mexican Consul based in Oxnard, California, a taped interview with State Assemblyman Abel Maldonado and a live performance from Mariachi Alma de Jalisco de Serafin Mendoza, a Santa Maria-based mariachi ensemble.

NOTICIAS UNIVISION COSTA CENTRAL will provide Central Coast Hispanics and other Spanish-language television enthusiasts with the latest local and regional news, sports, weather and features. This nightly newscast will originate from KPMR-TV's broadcast center in Goleta, California. NOTICIAS UNIVISION COSTA CENTRAL will also maintain a fully-staffed news bureau in the City of Santa Maria, the heart of the Central Coast, to cover news and other events of interest to Hispanics in north Santa Barbara and San Luis Obispo counties.

Anchored by Andres Angulo and Martha Saldana, NOTICIAS UNIVISION COSTA CENTRAL relies on a team of several local and regional field reporters, including Maribel Roldan and Norma Flores, well-known broadcast journalists in the greater Santa Barbara market. Weather will be presented by Abir Sandoval, with Armando Romero, "El Senor de los Deportes" (The Sports Guy), reporting the latest news about local sports, Mexican and other Latin American soccer, baseball and other athletic news.

"Our mission is to provide Hispanics with information which they can utilize to lead better, more productive lives for their families and themselves," said Andres Angulo, who also serves as News Director of NOTICIAS UNIVISION COSTA CENTRAL. "There has been a huge gap in the Central Coast for Hispanic news and we are committed to filling this need by delivering a high quality newscast that serves the interests of the area's Hispanic community."

Chris Roman, General Manager of KPMR-TV, said: "We are very pleased to offer our audience a top-notch local newscast worthy of the Hispanic community in the greater Santa Barbara market. KPMR-TV has invested numerous resources in NOTICIAS UNIVISION COSTA CENTRAL, including an experienced broadcast team, technical capabilities and promotion to ensure we deliver a news product that Hispanics can rely on and call their own. We are proud of our associates' efforts in launching this newscast and look forward to serving our viewers."

NOTICIAS UNIVISION COSTA CENTRAL will offer daily reports on finance, top stories in Mexico, as over 95% of Hispanics in the market are of Mexican origin or descent, as well as relevant news from Sacramento and other California communities. The program will also prominently feature special reports on subjects ranging from health, education, immigration, entertainment, beauty, fashion, automotive reviews and local personalities. Live guests will periodically appear to enhance the quality of the newscast.

NOTICIAS UNIVISION COSTA CENTRAL will air Monday through Friday from 6:00PM-6:30PM and 11:00PM-11:30PM. News updates will air daily inviting viewers to tune in to those telecasts. The newscast is delivered from a state-of-the-art set designed by MediaWay Architecture, one of the top broadcast facility design firms in the world.


Andres Angulo joined KPMR-TV in early October from the NBC-owned Telemundo station in San Jose, California, where he was an Executive Producer and Reporter for three years. Prior to that, Andres was a Producer and Anchor for a local Santa Barbara Spanish-language daily newscast produced under the aegis of KSBY-TV, the NBC affiliate in the Central Coast. The show, "Notidiario," aired on Cox Cable in south Santa Barbara County. Born in Colombia, Mr. Angulo is a graduate of the University of California at Santa Barbara, where he majored in journalism.

Martha Saldana joined the NOTICIAS UNIVISION COSTA CENTRAL team from KPMR-TV's sister station in Palm Springs, KVER-TV, which boasts the number one-rated newscast in that market regardless of language. Ms. Saldana started at KVER-TV as a producer and reporter, and emerged as the station's early news co-anchor. She was born in Cuernavaca, Mexico.


The Santa Barbara-Santa Maria-San Luis Obispo television market is home to nearly 200,000 Hispanics who represent 28% of the population in this area. Since 1990, Hispanic TV households have increased 38% in number, compared to only 7% growth among non-Hispanic TV homes, a rate of growth five times higher. As such, Hispanic homes contributed 49% of all TV household growth during the period from 1990-2003. Central Coast Hispanics have a median age of 24 years, much younger than the 41 years among non-Hispanics. The Central Coast Hispanic population is a lucrative market, boasting buying power in excess of $2.3 billion per year, fueled by a median income in excess of $59,000 per year.


KPMR-TV Univision was launched on April 1, 2001 as a full-power television station. It is broadcast over-the-air on Channel 38 and reaches all of Santa Barbara and San Luis Obispo counties, along with a sizable portion of western Ventura County. On the three major cable systems which serve this market (Cox Communications, Comcast Cable and Charter Communications), KPMR-TV can be seen on Channel 16.

KPMR-TV is an affiliate of Univision, the leading Spanish-language television network in the United States, and is owned and operated by Entravision Communications Corporation.

Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television, radio and outdoor operations to reach approximately 80% of Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with stations in 20 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest centrally programmed Spanish-language radio networks, which serves 23 markets via 58 owned and/or operated radio stations. The company's outdoor operations consist of approximately 11,400 advertising faces concentrated primarily in Los Angeles and New York. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. KPMR-TV

CONTACT: Chris Roman, General Manager for KPMR-TV, Office -+1-805-685-3800, ext. 101, Mobile - +1-805-570-5506

Web site:

Source: PR Newswire

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