News Column

An Inspirational Launch

June 2002, HISPANIC BUSINESS magazine

The Inspiration Networks, a producer and distributor of religious television programming, has agreed to help launch a cable network for U.S. Hispanics. La Familia Network (LFN) will feature religious and family-oriented programming, including talk, entertainment, and children’s shows, 24 hours a day.

Under the agreement, The Inspiration Networks, based in Charlotte, North Carolina, will provide cable affiliate sales, marketing, and distribution support for LFN, whose original programming will be produced in Harlingen, Texas. LFN has been market-tested at 15 low-power stations in San Antonio, Corpus Christi, and other Texas localities for more than three years.

“LFN has been approached by several [cable operators] about distributing the network, but until now we were testing what programming mix worked best for the American Hispanic market,” LFN president Clark Ortiz said in a prepared statement. “We are excited about reaching this agreement with The Inspiration Networks.”

According to promotional materials, LFN programming will include Hispanic talk shows, music, live sports coverage, educational and religious programs dealing with family and financial issues, and shows on Hispanic history and heritage. The network is building a 15,000-square-foot production facility in Harlingen to meet the FCC’s new digital standards.

Seventy percent of the network’s programming will be in Spanish, with another 25 percent in English and the remainder bilingual, according to a spokeswoman.
Affiliate relations for LFN, including contract negotiations and training of customer service representatives, will be overseen by The Inspiration Networks’ seven affiliate relations offices located throughout the United States. The Inspiration Networks staff also will produce marketing materials.

LFN is currently being offered to cable carriers nationwide. The network will offer local advertising spots.

Source: HISPANIC BUSINESS magazine

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