News Column

Franchising Profile: Moxie Java International

March 26, 2002
Moxie Java

Idaho-based Moxie Java International, the largest licenser of coffee shops in the U.S., has created a unique licensing opportunity for entrepreneurs wishing to enter the business of selling freshly brewed specialty coffees. The program allows individuals to own their own espresso cart, kiosk or cafe with minimal investment while avoiding complicated and costly franchising contracts.

"Given today's softening tech market, many recently retired or laid-off professionals are now considering opening their own businesses," notes Rick Dean, president of Moxie Java International. "What has held back many of these individuals, along with the traditional small-business operator, is that they are universally reluctant to entangle their personal assets in a complicated and expensive franchise agreement which includes a royalty fee that slices into their gross sales figures every year. Whereas our licensing program allows easy start up into the popular business of selling specialty coffee."

According to the Specialty Coffee Association, this market (which encompasses unblended, blended, dark roast, organically grown, flavored and decaffeinated coffees) is growing at double-digit rates. Further, espresso cafes average $300,000 in sales per year.

Moxie Java International provides each of its licensees with a support package that includes turn-key store packages, training programs, operations manuals, marketing support, design consultation, promotional support, new product and merchandise development, toll free purchasing, and continuing education.

By obtaining a license, a prospective proprietor receives the rights to use the Moxie Java trademark, logo, and to sell its products. Besides its own coffees, the company also supplies all necessary espresso machines, grinders, chairs, tables, a variety of supplies.

To learn more about Moxie Java International, call (800) 659-6963 or visit

Source: Moxie Java International

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