News Column

Hispanic Consumer Automotive Statistics

November 2002, HISPANIC BUSINESS Magazine



Hispanics’ New Car & Truck Purchases Hispanics’ Used Car & Truck Purchases
Year
1994
1995
1996
1997
1998
1999
2000
Expenditures $868 million $868 million $936 million $772 million $1,104 million $1,352 million $1,079 million Year
1994
1995
1996
1997
1998
1999
2000
Expenditures $1,293 million $1,601 million $1,378 million $1,594 million $1,690 million $1,959 million $2,058 million
Source: Consumer Expenditure Survey
 
Hispanics’ Expenditures on Maintenance & Repairs Hispanics’ Expenditures on Car Insurance
Year
1994
1995
1996
1997
1998
1999
2000
Expenditures $536 million $477 million $603 million $548 million $523 million $586 million $546 million Year
1994
1995
1996
1997
1998
1999
2000
Expenditures $521 million $527 million $557 million $675 million $662 million $672 million $696 million
Source: Consumer Expenditure Survey
 
Hispanics’ Total Vehicle Expenditures* Household Car Ownership
Year
1994
1995
1996
1997
1998
1999
2000
Expenditures $6,028 million $6,231 million $6,682 million $7,031 million $7,360 million $8,435 million $8,279 million



Hispanic population

Total U.S. population
Households Owning/Leasing a Vehicle

82.3 percent

88.2 percent
*Includes new, used, and other vehicle purchases; rental, leasing, and license fees; finance charges; insurance; gasoline and motor oil; maintenance and repairs; and other vehicle-related expenses.

Source: Consumer Expenditure Survey
Source: Doublebase Mediamark Research


Car Purchase Price



Hispanic Population

Total U.S. Population

$40,000 or more

1.07%


1.16%

$30,000 – $39,999

2.57%


3.79%

$20,000 – $29,999

11.03%


14.95%

$15,000 – $19,999

12.38%


14.74%

$10,000 – $14,999

11.54%


13.86%

Less than $10,000

27.56%


25.24%
Figures indicate most recent car purchase or lease for population 18 or older. Percentages do not add to 100 because of non-respondents and those adults who do not own or lease a vehicle.

Source: Doublebase Mediamark Research


Brands Purchased



Hispanic Population

Total U.S. Population

Chevrolet


11.73%



12.65%

Ford


15.48%



16.53%

Dodge


6.59%



7.18%

Honda


6.32%



5.28%

Nissan


4.23%



2.92%

Mercedes-Benz

0.33%



0.43%

BMW


0.38%



0.51%
Figures indicate most recent car purchase or lease for population 18 or older. Percentages do not add to 100 because of non-respondents and those adults who do not own or lease a vehicle from these manufacturers.

Source: Doublebase Mediamark Research



Source: HISPANIC BUSINESS Magazine


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