News Column

HISPANIC BUSINESS CEO Auto Survey

November 2002, HISPANIC BUSINESS Magazine





BUYER SATISFACTION INDEX
CEOs of the Hispanic Business 500 rated cars they own on a scale of 1 to 10 in 10 different satisfaction categories.
    •NISSAN FRONTIER •JAGUAR XKR •LEXUS LS430 •CHEVROLET SUBURBAN •TOYOTA SEQUOIA •LEXUS RX300 •FORD THUNDERBIRD
    MERCEDES-BENZ S430
    VOLVO S80 •CADILLAC ESCALADE
    LINCOLN NAVIGATOR
    MERCEDES-BENZ CLK430
1.0
1.0
1.1
1.5
1.7
1.8
1.9
1.9
1.9
2.0
2.0
2.0
©2002 HISPANIC BUSINESS INC. REPRINTING, COPYING, OR TRANSMITTING ALL OR PART OF THIS INFORMATION REQUIRES WRITTEN PERMISSION.


HISPANIC BUSINESS 500 CEO CARS
    •MERCEDES-BENZ •FORD
    LEXUS •JAGUAR
    CADILLAC
    BMW
23%
14%
14%
9%
9%
9%
Note: Percentages are from CEO responses to the question, "What type of car does CEO drive for personal use?" in the 2002 Hispanic Business Auto Survey.
©2002 HISPANIC BUSINESS INC. REPRINTING, COPYING, OR TRANSMITTING ALL OR PART OF THIS INFORMATION REQUIRES WRITTEN PERMISSION.



Source: HISPANIC BUSINESS Magazine


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