News Column

7-Eleven, Inc. Hosts Seminars for Prospective Minority Franchisees

October 11, 2002

LOS ANGELES (PRNewswire) - 7-Eleven, Inc. (NYSE: SE) is teaming up with the Charo Community Development Corporation and other national community and business organizations to deliver business seminars designed to recruit more African American, Asian and Latino franchisees. The meeting offers attendees the opportunity to hear from successful franchisees and review candidate criteria and policies, as well as sample 7-Eleven's fresh food products.

The seminars, Franchising Offers Real Success (FORS), will be held on Thursday, Oct. 24 at noon and 7 p.m. at the Millennium Biltmore Hotel, 506 South Grand Avenue in Los Angeles (100 attendees per session).

Admission is free and registration is required by Friday, Oct. 18th. For registration call 1-800-255-0711 and select the "franchise information" option. Tell the operator you are calling about the "FORS" program.

"7-Eleven owes much of its success to franchising," said Cynthia Davis, vice president for 7-Eleven's operations in southern California. "We provide an opportunity for people with moderate financial resources and retailing experience to operate their own convenience store. In turn, franchisees' hard work and commitment contributes to their success and ultimately, ours."

Today, more than 3,200 7-Eleven stores in the United States are operated by franchisees who receive assistance and support from the company through training, consulting and advertising.

After the completion of training, franchisees are given a turn-key operation -- a fully stocked, ready-to-operate store. 7-Eleven is responsible for providing the land, building and equipment, while the franchisee is responsible for operating and merchandising their store.

Diversity is a top priority within 7-Eleven's employee ranks, franchise system and customer base, says Davis. The company's franchise system has received national recognition including its No. 4 ranking in Entrepreneur Magazine's "23rd Annual Top 500 Franchises in 2002" and its listing among Hispanic Magazine's "2001 Hispanic Corporate - Top 100 Companies" that provide the most opportunities to Hispanics.



Source: Copyright (C) 2002 PR Newswire. All Rights Reserved.


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