HispanicBusiness

PORTLAND, Oregon, February 13 - MeasureCast Inc., a company which provides Internet radio broadcasters and other streaming media content providers with next-day audience size and demographics reports, announced today that Spanish became the second most popular Internet radio format for stations measured by MeasureCast during the week of February 5-11.

Catapulting Spanish to the number-two spot -- behind talk radio -- was LaMusica.com, a newcomer to the MeasureCast rankings. Its New York-based LaMega/WSKQ-97.9 FM was the third most-listened to station (based on total time spent listening, or TTSL) in the weekly MeasureCast Internet Radio Top 25 List(TM).

LaMusica.com enjoys a reputation as a leading Internet destination for Hispanic people. It provides all terrestrial radio Web casting services for the Spanish Broadcasting System, which bought LaMusica in 1999. The company streams its on-line content through Globix Corporation.

The other Spanish broadcaster appearing in the MeasureCast Top 25 list is Morfeo, whose Onda Cero Internet-only station moved up a notch this week into the 24th spot.

Other facts from this week's MeasureCast reporting include:

-- 68 percent of Internet radio listening occurred between 7 a.m. and 3 p.m. PST
-- 89 percent of listening occurred Monday-Friday; 11 percent over the weekend
-- On-line radio listening continues to be dominated by men (72 percent)

About MeasureCast Inc.

MeasureCast Inc. provides Internet broadcasters, advertisers, and media buyers with true third-party audience size and demographic information with the MeasureCast Streaming Audience Measurement Service™. MeasureCast employs patent-pending Active Event Monitoring™, a unique server-side technology, to record the exact number of streams requested from an Internet broadcaster's streaming server. Accurate, secure reports are available to customers within 24 hours of a Web cast. MeasureCast supports Microsoft Windows Media Technologies and RealNetworks RealSystem servers. For additional information and a demonstration, visit www.measurecast.com. Corporate headquarters is located at 921 SW Washington St., Suite 800, Portland, Oregon 97205.