News Column

Methodology of the Top 25 Hispanic Ad Agencies

December 2001

Hispanic advertising agencies were identified from databases compiled by AHAA and the SRDS Hispanic Media & Market Source. Hispanic ad agencies are defined as agencies that specialize in advertising to the U.S. Hispanic community. Ad agencies were sent a survey asking for information. The rankings are based on estimated 2001 billings. Nominations and/or comments can be sent to HISPANIC BUSINESS by fax, (805) 964-6139, or e-mail, research@hbinc.com.



Source: HISPANIC BUSINESS magazine


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