News Column

Linx Star Power

December 2001
Gina Catan-Eckstein and Ivette Catan-Helfend

What do Heather Locklear, Jada Pinkett Smith, and David Hasselhoff have in common? Other than fame, fortune, and good looks, they're all customers of Linx Bracelets Inc., a company operated by sisters Gina Catan-Eckstein and Ivette Catan-Helfend, Mexico City natives and southern California residents.

Linx bracelets are assembled from stainless steel links decorated with letters, semi-precious stones, ornaments, and symbols. They can be customized with names or symbols to connote an interest in soccer, sailing, or even coffee, for instance.

"A lot of people like to put their children's names on their bracelets," says Ms. Catan-Eckstein, who expects Linx Bracelets to gross more than $1million this year.

Prices range from $60 to $500, depending on which of the approximately 350 links are chosen. The sisters sell to individual buyers, retailers, and home-based business owners.

The company also has a Web site (, where you can create your own bracelet.

Source: HISPANIC BUSINESS magazine

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