News Column

Have Cape, Will Travel

December 2001

Maybe you don't look as good in tights as Superman or Wonder Woman, but at least you can express your Superhero-ness in business, says Diogenes Ruiz, 45, developer of a line of superhero business cards (

These colorful, light-hearted cards portray the bearer in superhero garb complete with a superhero moniker, power, and weapon.

"We've had a bunch of people who own advertising agencies or creative companies buy them," says Mr. Ruiz, owner of The Creative Partners, an advertising and graphic design firm in Morrisville, North Carolina. "And I think people are starting to pick them up for other folks."

Cardholders have even held superhero lunches, where people who would otherwise have no reason to meet get together to autograph and trade cards.

"It's hilarious," says Mr. Ruiz, who expects to gross around $1 million this year from the sale of superhero business cards, an achievement that can best be described as, well, super.

Source: HISPANIC BUSINESS magazine

Story Tools Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters