News Column

Top 60 Advertisers in the Hispanic Market, 2001

December 2001

HISPANIC BUSINESS Magazine
Top 60 Advertisers in the Hispanic Market, 2001








Gross Media Expenditures ($M)



Rank



Company



2001



2000



1



Procter & Gamble



$55.00



$46.20



2



Ford Motor Co.



$51.00



$14.03



3



AT&T



$42.00



$35.00



4



MCI Worldcom



$41.25



$37.50



5



Sears, Roebuck & Co



$38.00



$35.00



6



Americatel



$30.00



$25.00



7



Miller Brewing Co.



$30.00



$25.00



8



General Motors



$29.50

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