News Column

Media Markets Methodology

December 2001

The figures for the Media Markets Report were compiled by the staff of HispanTelligence, the research arm of Hispanic Business Inc. DMA estimates are based on information supplied by representatives from Spanish-language TV, radio, and print outlets. National totals are based on input from advertisers, media industry experts, advertising agencies, and public records. Current-year figures may not be directly comparable to previous-year figures because of additional input from data sources.



Source: HISPANIC BUSINESS magazine


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