News Column

Top 50 Advertisers in the Hispanic Market, 2000

December 2000

Gross Media Expenditures ($M)

Rank

Company



2000


1999

1



Procter & Gamble



$46.20

$46.20

2

MCI/WorldCom



$37.50



$34.00

3

AT&T



$35.00



$35.00

4

Sears, Roebuck & Co



$35.00



$30.00

5

McDonald's Corp.



$27.00



$26.00

6

Americatel



$25.00



*

7

Miller Brewing Co.



$25.00



*

8

Philip Morris



$25.00



*

9

Anheuser-Busch Cos. Inc



$22.00



$20.00

10

Toyota Motor Corp.



$22.00



$20.00

11

Johnson & Johnson



$17.00



$17.00

12

Kraft Foods



$17.00



$17.00

13

Colgate-Palmolive



$16.20



$15.00

14

General Motors Corp.



$16.20



$15.00

15

Home Depot



$15.66



*

16

Tricon Global Restaurants Inc.



$14.60



*

17

Ford Motors



$14.03



$12.20

18

Pueblo Corporation



$14.00



$10.60

19

Burger King Corporation



$12.65



$11.00

20

Western Union



$12.00



$14.00

21

Quaker Oats Co.



$12.00



$10.00

22

Allstate Corp.



$11.25



$11.25

23

Advantica Restaurant Group



$10.20



$10.00

24

Pepsi-Cola Company



$10.05



$9.31

25

Coors Brewing Co.



$10.00



$10.00

26

Gruma Corp. (Mission Foods)



$10.00



$9.00

27

American Home Products Corp.



$9.90



$9.40

28

Kmart Corp.



$9.90



$9.00

29

Honda Motor Corp.



$9.72



$9.00

30

U.S. Army



$9.18



$8.50

31

J.C. Penney Co. Inc.



$9.00



$8.50

32

Goya Foods



$8.03



$7.30

33

Nestle



$7.50



$6.80

34

Walt Disney



$7.00



*

35

Kellogg Co.



$6.50



$6.20

36

Helene Curtis Industries



$6.00



$6.00

37

Toys "R" Us



$6.00



*

38

Greyhound Lines Inc.



$5.62



$5.20

39

Hyundai Motors



$5.46



$3.20



40

Sprint Corp.



$5.20



$6.00

Continued | 1 | 2 | Next >>

Story Tools






HispanicBusiness.com Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters