News Column

The Franchising Formula

November 2000

Franchising has become an attractive option for Hispanics with entrepreneurial aspirations. The sector offers a growing array of opportunities, and getting started has never been easier.

Minorities have come to be seen as one of the industry's best hopes for long-term growth. With many suburban communities having reached the saturation point with regard to franchise locations, numerous expansion-minded franchisors view Hispanics and other minorities as an entrée to both urban neighborhoods and multiethnic consumers generally.

As a result, franchisors are increasingly reaching out to minorities, offering financing assistance and other incentives. The trend was evident at this year's International Franchising Expo, which was relocated to Orlando, Florida, from Washington, D.C., in part to tap into the Florida region's vibrant Hispanic community.

Source: Hispanic Business magazine

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