News Column

Restaurant Group Announces Franchise Opportunities

October 25, 2001

SANTA BARBARA, California -- Santa Barbara Restaurant Group Inc. announced today it will now offer multi-unit franchise development opportunities for its La Salsa Fresh Mexican Grill concept throughout the United States as well as Puerto Rico, the Virgin Islands and Guam.

According to Kevin Osborn, President and Chief Executive Officer of La Salsa, Inc., those interested in developing multiple locations rather than opting for single units will benefit because they can secure exclusivity in a specific territory to ensure market penetration, enjoy greater economies of scale and increase brand identity awareness.

"Opening the door to franchisees who wish to commit to three or more locations will allow more effective penetration of our core markets and should result in more rapid growth of our brand," remarked Osborn. "La Salsa's new franchising plan is intended to increase our market share and generate greater brand recognition of the increasingly popular La Salsa Fresh Mexican Grill concept."

Craig Hopkins, Vice President of Franchising commented, "Multi-unit development is a compelling opportunity for experienced restaurant operators and entrepreneurs alike who are interested in entering the fresh Mexican grill segment. Under the multi-unit plan, franchisees must commit to franchising three or more La Salsa restaurants, formulate a timeline outlining their window of development and post development fees in advance to ensure territory acquisition. Among the benefits of becoming a franchisee are employee/management training conducted by La Salsa staff; site selection services; construction assistance; and ongoing marketing, advertising and public relations support. Our staff is gearing up to support new franchisees in all these areas."

Boasting a menu of traditional Mexican entrees made of high-quality/healthy ingredients, La Salsa Fresh Mexican Grill is a recognized leader in the ever-burgeoning quick service, healthy Mexican food market -- one the fastest growing segment of the restaurant industry.

Menu items, which are noted for being fresh and flavorful, range in price from $2.85 to $6.95. The restaurants showcase a bright, energy filled atmosphere complete with colorful tiled interiors, exhibition-styled kitchens so that guests can view their food being prepared, fresh salsa bars offering several varieties of the traditional toppings, separate order and pick-up stations to eliminate long lines and comfortable seating areas. La Salsa Fresh Mexican Grill locations exist in malls, in-line centers, food courts and freestanding buildings throughout the United States and Puerto Rico.

SBRG operates 47 La Salsa restaurants, 52 JB's restaurants, 24 Timber Lodge Steakhouse restaurants, six Galaxy Diner restaurants and five Green Burrito restaurants. The Company also franchises 47 La Salsa restaurants, 30 JB's restaurants 35 Green Burrito stand-alone restaurants and 214 dual-concept restaurants for a total of 460 restaurants controlled by SBRG.

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Source: PR Newswire

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