News Column

Franchising Profile: Kwik Kopy Corporation

Nov 6 2000 4:31PM
Kwik Kopy logo

Business to business. Challenging, fun, fast paced business. Open weekdays and business hours. Volume repeat corporate accounts are target customers. Traditional printing, digital imaging, high-speed copying and color copying. The emphasis is on the owners to manage and market the business.

Key Advantages: This is a dynamic time at Kwik Kopy. We set ourselves apart by being on the leading edge of technology in our centers. From the inception of our new center, our customers are offered unsurpassed quality and service. Not only are our digital copiers connected to print from our computers for quality and timely applications (both black and white and color), our system includes complete digital electronic publishing and direct to plate configuration. To create the required revenue stream, the business dictates that we start with an outside sales representative to facilitate our relationship with volume, repeat corporate accounts.

As you will learn by receiving an information package about Kwik Kopy Printing, we are one of the founders of franchised printing, with a well known and respected brand name, being in business for over 31 years. The International Center for Entrepreneurial Development (ICED) is the parent company of Kwik Kopy Corporation. We are a debt-free company with over one hundred and fifty employees on our 117-acre campus ready to help each of our owners in building their business.

Profile: Printing, digital imaging, high-speed digital B&W copying and color copying. Challenging, fun, fast-paced business. Open weekdays during business hours. The emphasis is on the owner to manage and market the business. Typical owner comes from mid to senior corporate background with management people skills and can-do attitude. Willing to get involved and be active in the outside selling process.

Location: A commercial ground floor location with back door for receiving and deliveries. We plan to locate in the center of the trading area, accessible to main east/west and north/south arteries. A walk-in "retail" location is not wanted or needed, since business is brought in by outside sales representative.

Investment: Suggested start-up cash required: $95,000. Total investment $305,410 - $390,110. Franchisor provides interest-free loan on $20,000 of the franchise fee, no amortization, repayment based on 1% of sales up to $25,000 a month and 2% of sales over $25,000 a month. Incentives offered to forgive portions of principal due.

Royalty: 4% to 8% with royalty cap, no advertising fees, incentives for payment on time which brings the high end royalty to about 7%

Training: 3-1/2 weeks of classroom training, eleven days (3 visits) at your center. Complete training provided for outside sale reps., lodging, continental breakfast and lunch provided weekdays, during initial training.

Special Franchisee Experience Requirements: Typically coming from mid to senior corporate management, people interaction skills, and easy to get along with personality. Willing to get involved and be active in the outside selling process.

States NOT registered in and/or available to offer in: HI, ND, RI, SD, and IA


Pre-Opening: Market analysis, assistance with site research (1 to 2 day visit to market to review with potential locations with owner included), review of business lease with recommendations made, space planning floor plan layout, assistance with securing financing using a loan packager and introduction to lenders that we have a relationship with, setting up the store, installation visit to get equipment and computers set up and working, assistance recruiting, qualifying, hiring an outside sales rep and other staff in the store. Training at our campus in Cypress for your outside sales rep at our next Direct Sales Training class (airfare and lodging included).

Opening: Teleappointment program to set appointments for outside sales rep, 7 mailings, and blitz of 500 businesses surrounding the store, training of staff regarding workflow, customer service and operational procedures, working out any challenges, 3 day visit to store to manage Sales Blitz, $155 a month reimbursement for a CPA to prepare financial statements for six months.

Ongoing: 3-day visit after being open 6 weeks and another 2 day visit after being open 4 months. First year subscription to creative artwork for marketing program. Workshops and seminars on our 117-acre campus going on monthly. Toll free support line, Intranet to connect to database of resources and vendors. Review and analysis of financial statements, batch purchasing, annual conference with trade show, owner focus groups, technical support, evaluation of new equipment, computer support, monthly Action Call from our support staff and much more. Turnkey direct mail and mailing list services provided for a fee after initial opening program has been completed.

Location: Need professional ground floor location with back door for receiving and deliveries. We look to locate in the center of the market, accessible to main east/west and north/south arteries. Do not need or want walk-in or "retail" location since business is brought in by outside sales representative.

Site Size: 1,800 to 2,300 square feet

Site finding: Combined effort, franchisor and franchisee

Lease Negotiations: By franchisee after extensive review by franchise services and legal departments with detailed points to be addressed with the premises Lessor.

Leasehold Improvement Supervision: By franchisee

Market demographics: Determined By (in part):

Business Count: 2,500 to 3,500 based on the SIC code mix
Mix of the business in the market
Projected growth of the market
Accessibility to the market by roads and highways

Demographics: Provided by franchisor

Advertising Fees: None collected

Company Founded: 1967

Started franchising: 1969

Total units as of 8/11/00: 729

Company owned: 0

Operating: 729

Category: Business to Business

Address: 12715 Telge Road, Cypress, Texas 77429

Contact: Bob Dolan, Phone: 888.280.2053, Fax: 281.256.4178



Source: Hispanic Business

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